Digital Marketing Manager

• Build, plan and implement the overall digital marketing strategy
  
• Manage the strategy and development of e-marketing content and exploration of sales channels
  
• Develop strategies that drive customers to the product website
  
• Improve the design, UX, traffic, and content of the website
  
• Create paid campaigns on social media platforms
  
• Manage the content that the business posts to social media
  
• Maintain consistent brand messaging throughout all platforms
  
• Use advanced metrics to measure the success of a marketing campaign
  
• Keep up to date on the latest social media trends
  
• Stay up to date with the latest technology and best practices
  
• Measure ROI and KPIs
  
• Suggest activities for improving the quality of online content
  
• Track and measure SEO and Google Analytics metrics and provide reports
  
• Build an inbound marketing plan
  
• Research and forecast future sales and performance trends
  
• Create email blast campaigns to target key customers
  
• Research competitors and provide suggestions for improvement
  
• Keep abreast with industry and market trends and best practices

Requirements

• Bachelor's degree in marketing or business
  
• Great problem solving skills
  
• Proficient in photo and video editing software such as Adobe
  
• Deep knowledge of web design principles
  
• Proficient in MS Office Suite, including Outlook, Excel and Word.
  
• Ability to identify long term trends in data
  
• Great communication skills
  
• Experience working with a content management system
  
• Strong project management skills

Benefits