Digital Marketing Manager

Job Overview
We are seeking an experienced and dynamic Digital Marketing Manager to lead our online marketing strategies and campaigns. The ideal candidate will possess strong management skills, a solid understanding of SEO, and expertise in project management. This role involves overseeing digital marketing initiatives across various platforms, analysing performance data, and ensuring alignment with organisational goals. The successful applicant will play a key role in enhancing brand visibility, driving engagement, and generating leads through innovative digital solutions. Proficiency in tools such as Adobe Photoshop, WordPress, Google Ads, Google Analytics, and Microsoft Office is essential. Excellent communication skills and leadership qualities are required to coordinate teams and liaise with stakeholders effectively.

Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with company objectives.
• Manage and optimise SEO campaigns to improve search engine rankings and organic traffic.
• Oversee social media management across multiple platforms, creating engaging content and monitoring analytics.
• Lead email marketing campaigns to nurture leads and retain existing clients.
• Manage paid advertising campaigns using Google Ads and other PPC platforms, analysing performance metrics for optimisation.
• Maintain and update the company website using WordPress; ensure content is current, relevant, and optimised for SEO.
• Utilise Adobe Photoshop for creating compelling visual content for digital channels.
• Analyse website traffic and campaign performance using Google Analytics; prepare reports to inform strategic decisions.
• Coordinate with cross-functional teams to ensure timely delivery of marketing projects.
• Supervise the creation of copy for various digital channels ensuring clarity, engagement, and brand consistency.
• Lead B2B marketing initiatives to strengthen relationships with corporate clients.
• Organise webinars, virtual events, or campaigns to increase brand awareness within target markets.
• Monitor industry trends and competitor activities to identify new opportunities for growth.

Experience

• Proven experience in digital marketing management or a similar role within a fast-paced environment.
• Strong knowledge of SEO best practices, Google Ads, Google Analytics, and social media platforms.
• Demonstrable experience with WordPress website management and Adobe Photoshop editing tools.
• Excellent project management skills with the ability to handle multiple campaigns simultaneously under tight deadlines.
• Proficiency in analysing data using analysis tools such as Google Analytics; capable of deriving actionable insights.
• Effective copywriting skills tailored for diverse digital audiences across B2B markets.
• Leadership experience in managing teams or coordinating cross-departmental projects.
• Strong organisational skills with an emphasis on time management and prioritisation.
• Excellent communication skills in English, both written and verbal; ability to present ideas clearly to stakeholders at all levels. This role offers an exciting opportunity for a motivated professional eager to drive innovative digital marketing initiatives while working within a collaborative team environment committed to excellence in all endeavours.

Job Type: Permanent

Pay: £70,000.00-£90,000.00 per year

Benefits:

• Company events
• Company pension
• Work from home

Work Location: Remote