Digital Marketing Manager

Job Title:Digital Marketing Manager

Location: Chandivali, Mumbai

Experience Required: 3 to 6 Years

Salary: ₹50,000 – ₹60,000 per month

Job Type: Full-time

Job Summary

We are seeking a results-driven Digital Marketing Manager to lead customer acquisition, engagement, and retention initiatives across paid and organic channels. The role will focus on driving business growth through performance marketing, conversion optimization, SEO, CRM campaigns, and data-driven decision-making.

Key Responsibilities

• Plan, execute, and optimize campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).
• Manage campaign budgets and improve key metrics such as ROAS, CAC, CTR, and conversions.
• Conduct audience, creative, and campaign testing to maximize performance and scalability.
• Develop and execute marketing strategies across the customer journey:
• Awareness (TOFU)
• Engagement & Retargeting (MOFU)
• Conversion (BOFU)
• Optimize marketing funnels to improve customer acquisition and conversion rates.
• Monitor website traffic, bounce rate, and conversion performance.
• Collaborate with design and development teams to improve landing pages and user experience.
• Execute A/B testing for landing pages, creatives, and calls-to-action.
• Conduct keyword research and implement on-page and technical SEO initiatives.
• Monitor and improve organic search visibility using SEO tools and analytics platforms.
• Execute email and WhatsApp marketing campaigns.
• Build automated customer journeys and retention programs.
• Track and improve customer lifetime value (LTV) and repeat engagement metrics.
• Analyze campaign performance using Google Analytics 4 (GA4), Google Tag Manager, and advertising platforms.
• Generate regular performance reports and actionable recommendations.
• Identify growth opportunities through data analysis.
• Coordinate with internal stakeholders and external partners to ensure effective campaign execution and optimization.
• Achievement of target ROAS and revenue goals.
• Reduction in Customer Acquisition Cost (CAC).
• Improvement in Click-Through Rate (CTR) and Conversion Rate (CVR).
• Growth in paid channel revenue contribution.
• Improvement in website conversion rates and organic traffic.
• Increased customer retention and Customer Lifetime Value (LTV).

Required Skills

• 3–5 years of experience in Digital Marketing or Performance Marketing.
• Strong hands-on experience with Google Ads and Meta Ads.
• Experience managing end-to-end campaign execution and optimization.
• Knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), and SEO tools.
• Understanding of ROAS, CAC, LTV, attribution models, and conversion metrics.
• Experience with Shopify, WooCommerce, or similar eCommerce platforms.
• Strong analytical, communication, and problem-solving skills.
• Experience working with eCommerce or D2C brands.
• Certifications in Google Ads, Google Analytics, Meta Blueprint, HubSpot, or related platforms.
• Experience with marketing automation tools such as Klaviyo, HubSpot, or WebEngage.
• Understanding of conversion rate optimization (CRO), UI/UX principles, and digital content best practices.
• Strong expertise in Google Ads and Meta Ads.
• Data-driven approach to marketing and campaign optimization.
• Experience managing full-funnel digital marketing initiatives.
• Ability to work in a fast-paced, performance-focused environment.
• Proven track record of scaling campaigns and driving measurable business results.

Benefits

• Competitive compensation package
• Performance-based incentives
• Career growth and learning opportunities
• Exposure to end-to-end digital marketing campaigns
• Collaborative and dynamic work environment
• Opportunity to work with cross-functional teams
• Paid leave and company holidays
• Employee engagement and development programs

Pay: ₹50,000.00 - ₹60,000.00 per month

Work Location: In person