Digital Marketing Manager

*Night Shift* *Night Shift* *Night Shift*

Job Title: Digital Marketing Manager

Department: Marketing

Location: Nadesar Varanasi India

Employment Type: On-Site

Company Overview:

Manoka Assortment Pvt Ltd is seeking a creative, analytical, and performance-driven Digital Marketing Manager to lead and execute the company’s online marketing strategies. The ideal candidate will be responsible for increasing brand visibility, generating quality leads, improving customer engagement, and driving business growth through various digital channels.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with company goals.
• Manage and optimize campaigns across:
• Google Ads
• Facebook & Instagram Ads
• LinkedIn Marketing
• YouTube Campaigns
• Email Marketing
• SEO & SMM
• Plan and execute lead generation campaigns for sales growth.
• Handle social media presence and content strategy across all digital platforms.
• Monitor website traffic, user engagement, and campaign performance using tools like Google Analytics and Search Console.
• Coordinate with graphic designers, content creators, and sales teams for campaign execution.
• Improve website ranking through on-page and off-page SEO activities.
• Create monthly marketing reports with insights, ROI analysis, and performance recommendations.
• Manage online reputation and customer engagement activities.
• Stay updated with current digital marketing trends, tools, and competitor activities.
• Oversee branding, promotional activities, and digital advertising budgets.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, or related field.
• Minimum 2–5 years of experience in Digital Marketing.
• Strong knowledge of:
• SEO/SEM/SM
• Google Ads
• Meta Ads Manager
• Social Media Marketing
• Email Marketing
• Content Marketing
• Experience with marketing tools such as:
• Google Analytics
• Google Search Console
• Canva
• HubSpot/Mailchimp
• WordPress
• Excellent communication and analytical skills.
• Ability to manage multiple campaigns and meet deadlines.
• Creative thinking with a data-driven mindset.

Preferred Qualifications

• Certifications in Google Ads, Meta Ads, or Digital Marketing will be an added advantage.
• Experience in e-commerce, healthcare, recruitment, or service-based industries preferred.
• Knowledge of video marketing and influencer collaborations is a plus.

Key Performance Indicators (KPIs)

• Lead generation performance
• Website traffic growth
• Social media engagement
• ROI on paid campaigns
• Conversion rates
• Brand awareness and online visibility

Salary & Benefits

• Competitive salary package
• Performance-based incentives
• Career growth opportunities
• Professional development and training
• Supportive and growth-oriented work environment

How to Apply

Contact Person : Himanshu

Contact Number : 9151828241

Plz call after 6pm (monday to friday)

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Flexible schedule
• Internet reimbursement
• Work from home

Work Location: In person