GVW Group is a private investment and industrial holding company focused on building and scaling operating businesses across manufacturing, technology, engineering, and distribution. We take a hands-on, operator-led approach to value creation, supporting our portfolio companies with capital, strategic direction, and shared capabilities.

Digital Marketing Manager – Demand Generation & ABM

Location: Durbanville, Cape Town

We’re hiring a Digital Marketing Manager to lead the transformation of Autocar’s marketing function into a modern, AI-enabled demand generation engine-built around account-based growth, measurable impact, and commercial outcomes.

You will design and operate a scalable, automated, and measurable growth engine that feeds qualified demand into Sales - not vanity metrics.

What You Will Own

Demand Generation (Primary Accountability)
- Own digital pipeline across priority vocational segments
- Design, execute, and continuously optimize multi-channel programs aligned to long-cycle B2B sales motions
- Translate commercial priorities into measurable outcomes (MQLs, SQLs, pipeline, CAC efficiency)
- Ensure every program is tied to revenue impact—not activity
Account-Based Marketing (ABM) by Vocation
- Build and operate ABM programs for priority named accounts and buying groups
- Partner tightly with Sales and Commercial leadership to define target account lists, map buying committees, and personalize messaging, journeys, and offers
- Operationalize ABM inside Market (and integrated platforms)
Marketing Automation & Marketo System
- Own Marketo as the core demand engine
- Design and maintain lead scoring models, nurture streams, lifecycle stage definitions, attribution logic, sales, and handoff rules
AI‑Enabled “Cruise Control” Execution
- Design a modern AI‑enabled demand stack covering PPC optimization, keyword strategy & SEO, content variation testing, campaign performance optimization, and predictive insights and anomaly detection
- Implement AI-driven marketing systems (automation, optimization, insights)
Paid, Organic & Search Performance Excellence
- Own performance across paid search, SEO, and multi-channel campaigns
- Continuously optimize spending based on pipeline contribution
- Scale what works. Shut down what doesn’t.
Vocation‑Specific Messaging & Journeys
- Translate deep vocational product knowledge into targeted, persona-driven journeys, application‑driven messaging, and buying‑stage‑appropriate assets
- Ensure digital programs reflect Autocar’s engineering credibility and vocational authority —not generic OEM marketing
Measurement & Transparency
- Build and own clear, transparent reporting, measurement, and dashboards tied to pipeline and ROI.

What You Bring

Proven experience owning B2B demand generation in complex, high‑consideration environments.
Deep hands‑on expertise with Marketo (not just familiarity).
Demonstrated success with ABM programs, ideally integrated with Sales.
Strong command of PPC, SEO / keyword strategy, funnel optimization, attribution logic, demand scoring
Practical experience applying AI tools in digital demand generation.
A builder mindset — someone who can create scalable systems from scratch
Systems thinker who designs for scale and repeatability.
Intellectually curious, especially around AI and automation.
Experience in industrial, OEM, manufacturing, or capital equipment environments.
Exposure to long sales cycles with multiple decision‑makers.
Comfort working with technical products and engineering‑driven organizations.

GVW offers an attractive compensation and benefits package, to include base salary, incentive bonus opportunities, and benefits such as medical/dental/vision options, retirement plan, etc.

Digital Marketing Manager Demand Generation & ABM

About GVW Group, LLC