Digital Marketing Manager

We are looking for an ambitious and self-driven Digital Marketing Manager to join our global Flow Control marketing team. You will plan and execute data-driven marketing initiatives, build impactful lead generation strategies to deliver business results. This is your opportunity to influence how a global business connects with customers and creates value through digital channels.

This role is ideal for an experienced professional who thrives in a fast-paced and collaborative global B2B environment.

Your responsibilities

• Shape digital growth: Develop and execute multi-channel digital marketing plans aligned with business priorities, commercial objectives, and customer needs across global markets.

• Drive pipeline performance: Work closely with marketing colleagues, sales teams, and business stakeholders to strengthen lead generation, nurture lead pipelines, and improve conversion throughout the customer journey.

• Develop web and digital experience: Drive web and digital channel development initiatives for Flow Control, coordinate SEO strategies, and support teams in optimizing content, user journeys, and digital experiences across platforms. You also represent Flow Control in Valmet’s digital marketing core group.

• Turn data into action: Own digital marketing performance tracking, reporting, and analysis, and translate insights into actionable improvements.

• Scale marketing capabilities: Manage digital media budgets, oversee external agency partners, and strengthen internal capabilities by coaching marketing and sales colleagues on AI-enabled marketing, automation, and modern digital demand-generation practices.

Our expectations for you

• Experience: 5+ years of hands-on experience in digital, demand generation or performance marketing role.

• Technical expertise: Strong working knowledge of CRM platforms (preferably Salesforce), CMS tools (e.g. Optimizely), marketing automation platforms, and social media channels.

• Analytical mindset: Deep understanding of marketing metrics, user experience and customer journeys, with ability to turn insights into actions.

• Communication & execution skills: Strong project management, communication, and cross-functional collaboration skills.

• Trends and technology make you tick: Genuine interest in the latest martech, AI and digital marketing trends, and proactive mindset for improving processes, tools and ways of working.

We also expect you to align with Valmet’s Leadership Principles - practical behaviours that guide how we lead, collaborate, and succeed together:

• Take accountability – Act with ownership, set clear expectations, and follow through

• Lead with courage – Champion change, try bold ideas, and learn quickly

• Build on trust – Listen to understand, be open, and create psychological safety

• Collaborate for growth – Work across boundaries, value diverse perspectives, and focus on customer value

We offer

• A meaningful role in a global B2B business where marketing is closely connected to business outcomes

• The opportunity to work with complex, mission-critical flow control solutions that ensure safe and efficient flow of materials in various process industries

• Close collaboration with experienced colleagues worldwide

• Professional development opportunities in a global company with strong technological competence

• A hybrid working model and competitive compensation and benefits in line with Valmet’s practices)

Want to know more?

Apply now to take the next step in your career. For more information, contact Kaisa Voutilainen, Director, Marketing & Training by phone (+358 400 188414) on Tue June 9th at 16:00-17:00; Thu June 11st at 16:00-17:00 or Fri June 12th at 9:00 – 10:00.

Submit your application with CV and salary expectation by June 16st the latest .

We will start reviewing the applications already during the application period . We’ll use a variety of selection methods in the recruitment process, e.g. video screening, personality questionnaires, ability tests and interviews.

We encourage our employees to a healthier lifestyle by being a smoke-free Workplace.

When everything works together

Valmet is where the best talent from a wide variety of backgrounds comes together. We work together with our customers throughout the entire lifecycle, delivering cutting-edge technologies and services as well as mission-critical automation and flow control solutions. Backed by more than 225 years of industrial experience and a global team of over 19,000 professionals close to customers, we are uniquely positioned to transform industries toward a regenerative tomorrow.

Join the team – and lead the way with us!