Digital Marketing Manager

• Support the development and implementation of digital marketing plans aligned to Wits Plus business objectives.

• Coordinate integrated digital campaigns across paid media, social media, email, website, SEO, and content channels.

• Manage campaign calendars, timelines, deliverables, and internal approvals.

• Ensure campaign messaging is clear, consistent, and aligned with the Wits Plus brand.

• Support marketing activity for both individual course enrolments and corporate or business development initiatives.

• Coordinate paid media activity across platforms such as Google Ads, Meta, and LinkedIn.

• Work with external agencies or service providers to brief, monitor, and optimise paid campaigns.

• Review campaign targeting, creative performance, conversion results, and budget utilisation.

• Track key performance indicators, including reach, engagement, leads, conversions, cost per lead, and return on spend.

• Recommend campaign adjustments based on performance data and business priorities.

• Support the maintenance and optimisation of digital content across Wits Plus websites and landing pages.

• Coordinate updates to course pages, campaign landing pages, and lead generation forms.

• Work with internal stakeholders and agencies to improve search visibility, user experience, and conversion performance.

• Monitor website traffic, user behaviour, and organic search performance.

• Ensure digital content is accurate, relevant, up to date, and aligned with campaign objectives.

• Monitor digital marketing performance using tools such as Google Analytics, platform dashboards, CRM reports, and campaign reports.

• Prepare regular digital marketing performance reports for the Director of Marketing and Business Development.

• Analyse campaign performance and provide practical recommendations for improvement.

• Track lead generation, conversion trends, campaign efficiency, and channel performance.

• Support data-informed decision-making across marketing and business development activities.

• Support the management and tracking of digital marketing budgets.

• Monitors spend across digital campaigns and provide regular updates on budget utilisation.

• Liaise with agencies, freelancers, media partners, and other suppliers to ensure delivery against agreed scopes, timelines, and performance expectations.

• Assist with briefing suppliers, reviewing outputs, and coordinating revisions.

• Escalate delivery, quality, or performance concerns where required

• Provide day-to-day coordination and guidance to team members responsible for social media, design, and events-related marketing support.

• Work collaboratively with internal stakeholders to gather campaign requirements, content inputs, and performance feedback.

• Support alignment between marketing, business development, academic departments, and operational teams.

• Contribute to a collaborative, accountable, and performance-focused team culture.

• Support campaigns aimed at individual students, professionals, alumni, corporate clients, and business partners.

• Assist with lead generation initiatives for open-enrolment courses, short courses, executive education, and corporate training opportunities.

• Work with the Director of Marketing and Business Development to support pipeline development and market engagement.

• Contribute to market, competitor, and audience research to inform campaign planning and positioning.

• Ensure digital marketing activity complies with relevant data protection, advertising, and institutional requirements.

• Manage the Corporate Identity (CI) guide of the company.

• Support responsible use of personal data in accordance with POPIA and other applicable regulations.

• Maintain brand consistency across digital channels, campaign assets, and supplier outputs.

• Ensure marketing communications are accurate, professional, and appropriately approved

• Bachelor degree or relevant qualification in Marketing, Communications, Business, Commerce, Digital Marketing, or a related field.

• At least 5 years relevant experience in digital marketing, campaign coordination, or performance marketing.

• Practical experience managing or coordinating digital campaigns across multiple channels.

• Working knowledge of paid media platforms such as Google Ads, Meta, and LinkedIn.

• Experience using analytics tools to monitor and report on campaign performance.

• Cover letter

• Detailed CV, with contact details, including email addresses of 3 references

• Copies of qualifications

By submitting an application for this post the Applicant acknowledges that their personal information will be processed by the University. The Applicant, by their conduct in proceeding with an application for this position, gives their consent to the processing of their personal information as required by the University’s Recruitment, Selection and Appointment Policy. Such processing includes logging their information on the University’s recruitment systems and disclosing their personal information to University employees identified to take part in the selection and recruitment process. The Applicant consents to any further processing of their personal information as may be required for relevant verification and reference check purposes. The confidentiality of the Applicant's personal information will be maintained.

The University is committed to employment equity. Preference may be given to appointable applicants from the underrepresented designated groups in terms of the relevant employment equity plans and policies of the University. The University retains the right not to make an appointment and to verify all information provided by candidates.

Please note that correspondence will only be entered into with shortlisted candidates. The University reserves the right not to make an appointment or to re-advertise.