Digital Marketing Manager

Job Summary
We are seeking an experienced and dynamic Digital Marketing Manager to lead our online marketing strategies and campaigns. The successful candidate will be responsible for developing innovative marketing initiatives, managing digital channels, and analysing campaign performance to optimise results. This role offers an exciting opportunity to shape the digital presence of our organisation and drive growth through effective marketing practices. The ideal applicant will possess strong management skills, a creative flair, and a comprehensive understanding of digital marketing tools and analytics.

Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with organisational goals.
• Manage and optimise SEO efforts to improve website visibility and search engine rankings.
• Oversee social media management across various platforms, ensuring consistent branding and engagement.
• Coordinate and execute email marketing campaigns to nurture leads and maintain client relationships.
• Manage paid advertising campaigns, including Google Ads, ensuring effective budget utilisation and ROI optimisation.
• Utilise Google Analytics and other analysis tools to monitor campaign performance, generate reports, and derive actionable insights.
• Create compelling copy for websites, social media posts, email campaigns, and other marketing materials.
• Oversee website content management using WordPress, ensuring content is up-to-date and optimised for search engines.
• Lead project management efforts for multiple campaigns, ensuring deadlines are met within budget constraints.
• Collaborate with cross-functional teams including IT, sales, and creative departments to ensure cohesive marketing initiatives.
• Analyse market trends and B2B marketing opportunities to enhance organisational outreach strategies.
• Lead a team of marketing professionals, providing guidance and fostering a collaborative environment.

Skills

• Proven management experience with strong leadership capabilities.
• Expertise in SEO optimisation techniques and tools such as Google Analytics and Google Ads.
• Proficiency in project management with excellent organisational skills.
• Advanced knowledge of Adobe Photoshop for content creation purposes.
• Experience with WordPress content management system.
• Strong copywriting skills with the ability to create engaging content tailored for different audiences.
• Familiarity with social media management platforms and strategies across multiple channels.
• Competence in analysing data using analysis skills to inform decision-making processes.
• Skilled in email marketing platforms and B2B marketing strategies.
• Excellent communication skills in English, both written and verbal.
• Proficiency in Microsoft Office suite including Excel, PowerPoint, and organisational tools such as Microsoft Teams or similar IT solutions.
• Ability to manage time effectively under tight deadlines while maintaining high-quality output. This role is ideal for a motivated individual seeking a challenging position within a vibrant organisation that values innovation, strategic thinking, and leadership in digital marketing practices.

Benefits

• Hybrid working model
• Company pension scheme
• Wellbeing and leisure benefits
• Supportive and collaborative work environment
• Career development opportunities

Schedule

• Monday to Friday
• Hybrid working (office + remote)

How to Apply

Apply with your CV today to join a growing team delivering impactful technology solutions.

Job Types: Full-time, Permanent

Benefits:

• Casual dress
• Company events
• Company pension
• Cycle to work scheme
• Employee discount
• Health & wellbeing programme
• On-site parking
• Work from home

Work Location: In person