Digital Marketing Manager
Job Description: Digital Marketing Manager (F&B Specialist)
Location: Bangalore (Koramangala/Central Office) – Must travel to outlets Experience: 1-2 Years (Hospitality/F&B preferred) Reports to: Managing Director
About the Role: Tuk Tuk Thai is India’s premium pure-vegetarian Pan-Asian chain. We are growing fast, and we need a data-driven, creative Digital Marketing Manager to lead our online presence. You will own the strategy to fill seats, drive online orders, and make our brand go viral.
Key Responsibilities:
- Social Media Growth: Own the content calendar for all outlets. Shoot, edit, and post high-quality Reels (food styling, ambiance, BTS) that drive engagement.
- Performance Marketing (Meta & Google Ads): Manage the ad budget. Create and optimize campaigns for Store Visits (Walk-ins), Table Reservations, and Online Ordering. Focus on hyper-local targeting (radius marketing).
- Local SEO & Reputation: Manage Google Business Profiles for all 6+ outlets. Optimize for keywords like "Best Pan Asian," manage reviews, and ensure we rank on Google Maps.
- Influencer Management: Identify and collaborate with food bloggers and local micro-influencers in Bangalore and Ahmedabad to drive awareness.
- Aggregator Marketing: Optimize our presence on Zomato and Swiggy (organic and paid) to increase visibility and orders.
- Campaign Planning: Plan monthly campaigns (e.g., Diwali, New Year, Festive Menu launches) and execute them across all channels.
- Sales & Communication Skills: Exceptional verbal and written communication skills. You must be comfortable picking up the phone, pitching to premium investors, handling follow-ups, and driving a sales pipeline.
- Analytical: Ability to measure data, track conversion rates from "Lead" to "MD Call Scheduled" to "Closed Sale," and adjust strategies based on performance.
Requirements:
- Proven Experience: 2+ years in Digital Marketing, preferably in the Restaurant/Hotel/F&B industry.
- Content Wizard: You know how to shoot food videos and edit using tools.
- Ad Manager Expert: You have hands-on experience running Meta Ads Manager and Google Ads. You understand ROAS (Return on Ad Spend) and Cost-Per-Walk-in.
- Copywriting: You can write catchy captions, ad copy, and SMS/WhatsApp blasts that convert.
- Analytical: You don’t just post; you measure. You can read analytics and adjust strategy based on what’s working.
Why Join Us?
- Lead the marketing for a beloved, rapidly expanding brand.
- Creative freedom to experiment with new trends.
- Competitive salary and performance bonuses.
How to Apply
Ready to lead the digital growth of Tuk Tuk Thai?
Please send your CV and Links to your Portfolio/Best Work (Reels, Ad Campaigns, or pages you have managed) to:
Email: tuktukthaiind@gmail.com
WhatsApp: +91 96112 62717
Job Types: Full-time, Permanent
Work Location: In person
Pay: ₹14,401.01 - ₹58,632.16 per month
Benefits:
- Flexible schedule
Work Location: In person