About us:

Were born and bred in Glasgow. Our business was founded on the Clyde back in 1864, and were still here today. We are proud to roast exceptional coffee for thousands of cafés and hospitality businesses across the UK & Ireland.
Our workforce has grown to over 350 to support our expanding customer base, product range and service offering. We count some of the industrys leading talents among our staff, from green coffee buyers and roasting technicians, to barista trainers and field engineers.
Do you want to join our team of top talent in an exciting and industry-leading organisation? Read on!

Position:Digital Marketing Manager
Location:Glasgow, Head Office
Job Type:Full time, Permanent, Monday - Friday
Salary:£45,000.00-£55,000.00 per annum + bonus and benefits
Benefits:Annual bonus, 28 days annual leave increasing with length of service plus 4 public holidays, medical cash-back programme, free on-site parking, staff discounts and more!

The Role
An exciting opportunity has arisen within Matthew Algie to apply for the position of Digital Marketing Manager on a full time, permanent basis. In this role, you will be responsible for shaping and delivering the organisations digital marketing strategy, with a strong focus on driving lead generation, customer acquisition, and revenue growth through data-led activity.
You will lead the end-to-end planning, execution, optimisation, and reporting of digital campaigns across paid, owned, and earned channels. The role also plays a key part in maximising performance through effective use of analytics, CRM integration, and continuous testing, while ensuring marketing activity contributes measurable impact to pipeline growth and overall commercial performance.

Key Responsibilities:
Digital Strategy & Leadership

Develop and implement the digital marketing strategy aligned to business, brand, and sales objectives
Lead and mentor the digital marketing team, fostering a high-performance, data-driven culture
Ensure a consistent cross-channel approach to optimise customer journeys
Identify and evaluate new growth opportunities across channels, platforms, and technologies

Performance Marketing & Lead Generation

Oversee paid media activity across platforms including Google, Bing, Meta, and LinkedIn
Optimise campaigns to improve lead quality, conversion rates, and cost efficiency
Set, monitor, and report on key metrics including CPL, CPA, ROI and ROAS
Continuously test and refine targeting, messaging, and creative to improve performance.

Data, Analytics & ROI Measurement

Monitor and analyse digital performance across all channels using tracking and reporting tools
Build and maintain measurement frameworks using GA4, CRM systems, and attribution models
Evaluate campaign impact on pipeline, revenue, and overall business performance
Translate data into actionable insights and produce reports for senior stakeholders

CRM & Marketing Automation

Manage and optimise CRM integration to improve lead management and customer experience
Track leads, pipeline activity, and revenue contribution accurately
Develop and implement marketing automation and lead nurturing programmes
Ensure GDPR compliance and support database growth initiatives

Website, SEO & Conversion Optimisation

Oversee website strategy, performance, and continuous optimisation
Support improvements in UX, SEO, and conversion rate optimisation (CRO)
Ensure all website and landing pages are optimised for search, usability, and conversion
Work with internal teams and agencies on development and enhancement projects

Content & Social Media Strategy

Develop and deliver content strategies aligned to audience needs and business goals
Manage social media activity to drive engagement and brand awareness
Maintain consistent messaging and brand identity across all channels
Use performance data to refine content and improve campaign effectiveness

Email Marketing & Customer Lifecycle

Plan and deliver email marketing campaigns to support acquisition, engagement, and retention
Manage audience segmentation and support database growth
Monitor performance and optimise campaigns based on results
Develop lifecycle marketing programmes to increase customer value

Team & Agency Management

Manage and develop the digital marketing team, setting clear objectives and KPIs
Oversee relationships with external agencies and partners to ensure delivery against targets
Monitor budgets and ensure activity is delivered within agreed parameters
Promote best practice, innovation, and continuous improvement within the team

Person Specification
Education / Qualifications / Training:

Degree or equivalent qualification in Marketing, Digital Marketing, Business or a related discipline (desirable)
Relevant digital marketing certifications (e.g. Google Ads, Analytics, paid social platforms) are desirable

Experience:
Essential:

Proven experience in a digital marketing leadership role
Strong experience managing multi-channel digital campaigns (PPC, SEO, paid social, email)
Demonstrable experience delivering measurable ROI/ROAS
Experience with CRM systems and marketing automation platforms
Strong analytical experience using tools such as GA4 and reporting platforms
Experience managing and developing a team

Desirable:

B2B lead generation experience
Experience with advanced attribution modelling and CRO
Experience working with CMS platforms and web development projects

Skills / Knowledge:
Essential:

Strong strategic thinking and commercial awareness
Highly data-driven with strong analytical capability
Deep understanding of performance marketing and digital channels
Ability to translate data into actionable insight
Excellent leadership and stakeholder management skills
Strong organisational and project management capability

Desirable:

Advanced knowledge of CRM and marketing automation systems
Understanding of SEO, CRO, and user experience principles
Knowledge of data privacy and GDPR regulations

Personal Attributes:

Results-driven and commercially focused
Strategic thinker with a hands-on approach
Proactive, innovative, and continuously seeking improvement
Strong leader and collaborative team player
Confident communicator with the ability to influence stakeholders
Adaptable and comfortable in a fast-paced environment

Application

If this sounds like you, then you could be the right fit for us! Please click APPLY, upload your CV and well be in touch as soon as we can.
Thanks, from the Team @ Matthew Algie

Equal Opportunities:
We are committed to promoting equality of opportunity for all staff and job applicants. We aim to create a working environment in which all individuals are able to make best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Our selection for recruitment does not discriminate on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnicity, ethnic or national origin, religion or belief, sex or sexual orientation or gender reassignment status (protected characteristics).

Your experience may include: marketing executive, assistant marketing advise, assistant marketing advisor, assistant marketing agent, assistant marketing co ordinator, assistant marketing co-ordinator, assistant marketing coordinator, assistant marketing executive, assistant marketing professional, assistant marketing representative, campaign analyst, campaign executive, campaign marketer, graduate marketing adviser, graduate marketing advisor, marketing adviser, marketing advisor, marketing agent, marketing analyst, marketing assistant, marketing co ordinator, marketing co-ordinator, marketing consultant, marketing coordinator, marketing exec, marketing officer, marketing professional, marketing representative

Digital Marketing Manager - Glasgow

About Matthew Algie