Digital Marketing Manager

Job Title: Digital Marketing Manager
Company: PM Electronics Pvt. Ltd. (OPPO)

Location: Koregaon Park, Pune

Job Summary:

PM Electronics Pvt. Ltd. (OPPO) is seeking a dynamic and strategic Marketing Manager to lead the planning and execution of innovative, localized, and audience-focused marketing initiatives. The ideal candidate will drive brand awareness, customer engagement, and market expansion through a mix of on-ground activations, digital campaigns, influencer collaborations, and community-driven strategies.

Key Responsibilities:

· Local Marketing Campaigns:
Plan and execute region-specific marketing initiatives targeting consumers at the city or community level. Organize and manage offline activations such as community fairs, pop-up stores, and festival sponsorships to enhance brand visibility and build strong local connections.

· Influencer Marketing:
Identify, onboard, and collaborate with relevant influencers, bloggers, and content creators to promote OPPO products. Develop authentic campaigns that drive trust, engagement, and brand credibility among target audiences.

· Cross-Industry Collaboration:
Establish strategic partnerships with businesses across industries (e.g., retail, fitness, lifestyle) to co-create marketing initiatives. Leverage shared audiences to expand customer reach and generate mutually beneficial opportunities.

· Campus Engagement Programs:
Design and implement marketing activities focused on students and young consumers. Partner with colleges and universities to sponsor events, conduct competitions, and host interactive sessions that position OPPO as a youthful and innovative brand.

· Niche-Based Marketing:
Develop targeted campaigns for specific interest groups and communities such as photography enthusiasts, tech users, and lifestyle segments. Build strong engagement through tailored messaging and community-driven initiatives to encourage word-of-mouth growth.

· Social Media Marketing:
Develop and execute comprehensive social media strategies across platforms to increase brand visibility, engagement, and conversions. Monitor trends, analyze performance metrics, and optimize campaigns for continuous improvement.

· Product Marketing & Advertising Strategy:
Develop marketing strategies for launching and promoting new products. Coordinate with product, sales, and creative teams to ensure consistent messaging and impactful advertising campaigns.

· Team Leadership & Development:
Lead, mentor, and train a team of Marketing Associates to ensure high performance, collaboration, and professional growth.

· Campaign Analysis & Optimization:
Review current marketing campaigns to identify gaps or weaknesses. Develop cost-effective solutions and optimize strategies within budget constraints to maximize ROI.

· Market visit

Qualifications & Skills:

· Bachelor’s or Master’s degree in Marketing, Business Administration, or related field

· 5-8 yrs of relevant experience

· Proven experience in Digital marketing, brand management, or related roles

· Strong understanding of local market dynamics and consumer behavior

· Experience with influencer marketing and partnership development

· Strong knowledge of digital and social media marketing tools

· Excellent communication, negotiation, and project management skills

· Creative thinker with a data-driven approach to decision-making

· Fluent in English, Hindi, and Marathi

Key Competencies:

· Strategic planning and execution

· Relationship building and stakeholder management

· Innovation and adaptability

· Leadership and team management

· Strong organizational skills and attention to detail

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Leave encashment

Application Question(s):

• What is your current CTC?
• What is your Expected CTC?
• What about notice period?
• How many years of experience do you have?

Work Location: In person