Digital Marketing Manager

Key Responsibilities:

• Develop and implement comprehensive marketing strategies for each baby brand in the portfolio, aligned with business goals and market trends.
• Conduct market research to identify consumer needs, preferences, and trends, and provide insights to inform marketing initiatives.
• Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure cohesive messaging and branding.
• Manage the creation of marketing materials, including brochures, social media content, email campaigns, and website updates.
• Oversee digital marketing efforts, including SEO/SEM, social media advertising, and email marketing campaigns, to increase online visibility and drive traffic.
• Analyse marketing campaign performance metrics and prepare regular reports to assess effectiveness and ROI.
• Develop and oversee the marketing budget, ensuring efficient allocation of resources and monitoring expenditures.
• Build relationships with external partners, suppliers, and influencers to enhance brand presence and reach.
• Stay current on industry trends, competitor activities, and emerging technologies to identify new opportunities for growth.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus.
• 5+ years of experience in marketing, with a focus on consumer goods or baby products preferred.
• Proven track record of developing and executing successful marketing campaigns.
• Strong analytical skills and experience using data to drive marketing decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate with various teams and stakeholders.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media advertising, email marketing).
• Creative thinking with a passion for the baby product industry and understanding of parenting trends.

Contact - 9910965244 ( WhatsApp )

Thanks

Pay: ₹60,000.00 - ₹70,000.00 per month

Benefits:

• Flexible schedule
• Health insurance
• Leave encashment
• Life insurance
• Paid sick time
• Provident Fund

Application Question(s):

• Consumer goods or baby products
• Immediate Joiner

Experience:

• Marketing Strategies : 5 years (Preferred)
• Market research: 5 years (Preferred)
• Collaborate with cross-functional teams: 5 years (Preferred)
• • Oversee digital marketing : 5 years (Preferred)
• Performance Metrics : 5 years (Preferred)
• Marketing & Budget: 5 years (Preferred)
• Google Analytics, social media advertising: 5 years (Preferred)

Work Location: In person