Digital Marketing Manager

PPG is seeking a Digital Marketing Manager to join our Digital team! You will lead the Digital Marketing Center of Excellence (COE), supporting the evolution of global B2B marketing into a data-driven, scalable growth engine.

This role defines and leads the strategy, operating model, and execution of digital marketing, with a strong focus on Salesforce Marketing Cloud (SFMC), demand generation, and performance marketing to drive measurable pipeline impact across global business units.

Blending strategy, operations, and hands-on execution, you will standardize best practices, enable advanced demand generation, and embed AI-powered marketing capabilities across the organization. You will report to the Director of Digital Product and Marketing.

Key Responsibilities

Digital Marketing COE Leadership

• Lead PPG's Digital Marketing Center of Excellence, setting a clear vision for scalable, data-driven marketing operations across U.S. and European business units.
• Design, implement, and continuously refine B2B demand generation processes, with particular emphasis on account-based marketing (ABM) and lifecycle/nurture programs.
• Act as an enterprise vantage point - identifying recurring execution challenges, tooling gaps, and process inefficiencies - and translating insights into concrete improvements.
• Develop standards, frameworks, and playbooks that improve consistency, speed, and effectiveness while allowing flexibility for business-unit needs.

Strategic Vision & Data Driven Marketing

• Define and execute a global digital marketing strategy grounded in data, customer insights, and business objectives.
• Build a performance driven culture, leveraging KPIs, attribution models, and ROI tracking.
• Translate analytics into actionable insights and executive level storytelling to demonstrate marketing impact.

Salesforce Marketing Cloud & Demand Generation

• Lead SFMC strategy, adoption, and execution across multiple business units.
• Provide strategic direction and oversight of SFMC execution, partnering with technical and campaign teams.
• Design and scale automated customer journeys (lead nurture, lifecycle, ABM).
• Standardize lead management processes (scoring, routing, SLAs) in alignment with commercial excellence.
• Establish governance, best practices, and enablement to drive platform adoption and data integrity.
• Partner with IT and CRM teams to ensure integration and scalability.

Marketing Operations, Analytics & Performance

• Oversee marketing operations by managing and guiding teams executing campaigns, workflows, and governance processes.
• Manage and optimize the marketing technology stack (SFMC, CRM, DAM, CMS).
• Build and scale analytics frameworks and dashboards for marketing-to-revenue visibility.
• Drive continuous optimization through performance insights and test-and-learn approaches.

AI-Powered Marketing

• Identify and scale AI-driven marketing capabilities (personalization, content, predictive insights).
• Evaluate, pilot, and scale AI use cases with measurable impact on campaign performance, efficiency, or personalization.
• Embed AI into campaigns, analytics, and customer journeys.

Qualifications

• 5+ years in B2B digital marketing or marketing operations
• Experience leading COE or global marketing operations
• Strong expertise in Salesforce Marketing Cloud and CRM
• Deep experience in demand generation and lead management
• Proven ability to drive data-driven decisions and influence stakeholders
• Experience with indirect influence across functions, regions, and seniority levels.
• Experience supporting enterprise-scale Salesforce implementations.
• Familiarity with AI-powered marketing tools or pilots in a B2B context.
• Background in complex B2B, industrial, or manufacturing environments, preferred.

How we work: At PPG, we bring teams together to accelerate collaboration and career development, with in-person work Monday through Thursday and the opportunity to work remotely on Flexible Fridays. Schedules may vary by location.

About us:

PPG: WE PROTECT AND BEAUTIFY THE WORLD™

Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit www.ppg.com and follow @PPG on X.

The PPG Way 2030

We are customer champions

Proactive. Bold. Trustworthy. Everything we do starts with our customers. We listen, move fast and don’t stop until we solve their biggest challenges. When our customers win, we all grow.

We act with purpose and speed

Agile. Data-driven. Empowered. We take smart risks to stay ahead of the competition. We work proactively with agility, using quality data to develop solutions that create value.

We are excellent operators

Productive. Collaborative. Accountable. No matter our role, we identify problems, take ownership and always bring solutions. We are both proactive and responsive to drive continuous improvement and deliver results. We support our frontline, the faces of PPG to our customers.

We compete to win

Future-focused. Driven. Ambitious. We are passionate about growing our business and winning with our customers. We deliver results, embrace new technologies and leverage agility and speed as strengths.

We are PPG proud

Strong. United. Passionate. We work safely, act with integrity and value our diverse perspectives. We celebrate achievements and take pride in the positive impact we create together to protect and beautify the world.

At PPG we use AI in the hiring process to make the process more efficient. AI tools do not make hiring decisions. You can learn more by going to https://careers.ppg.com/us/en/candidate-resources.

PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression.

If you need an adjustment due to a disability, please email recruiting@ppg.com.

PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply.
Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. Benefits will be discussed with you by your recruiter during the hiring process.

PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.