Digital Marketing Manager

A Digital Marketing Manager develops, implements, and optimizes online campaigns to increase brand awareness, drive website traffic, and generate leads. Responsibilities include managing SEO/SEM, paid ads (Google/Meta), social media, and email marketing, while analyzing performance metrics to improve ROI.

Key Responsibilities

Campaign Strategy: Planning and executing paid advertising (Google Ads, Meta Ads Manager) and organic content strategies.

Performance Tracking: Using Google Analytics and CRM tools (e.g., Salesforce, HubSpot) to track KPIs like cost per lead (CPL) and conversion rates.

Content & SEO: Improving website ranking, managing social media channels, and overseeing content calendars.

Conversion Optimization (CRO): Designing landing pages and performing A/B testing to maximize ROI.

Budget Management: Allocating and optimizing digital spend across channels.

Required Skills & QualificationsExperience:

Generally 3–6 years in relevant digital marketing roles.

Technical Skills: Expertise in SEO/SEM, social media marketing, and CMS platforms (e.g., WordPress).

Analytical Mindset: Strong ability to interpret data and generate actionable insights.

Education: Bachelor’s degree in Marketing, Business, or a related field.

Pay: ₹50,000.00 - ₹60,000.00 per month

Ability to commute/relocate:

• HSR Layout, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person