Digital Marketing Manager - Paid Media & Digital Campaign

Digital Marketing Manager – Paid Media & Digital Campaigns

Location: Southern Hub, Colnbrook, SL3 0BB (full time on-site)

Grade: RCS J

At DHL Express, we don’t just deliver parcels—we deliver growth, innovation, and world-a for one of the world’s most recognised brands.

The Opportunity

As our Paid Media & Digital Campaign Manager, you will lead DHL Express’ paid media strategy across 40+ European markets, driving growth in B2B lead generation, ecommerce sales, in-store conversions and customer service sales.

This is a high-visibility role where you’ll balance hands-on campaign execution with strategic leadership - working closely with country teams, agencies and senior stakeholders to maximise performance, ensure efficient budget utilisation and scale best practices across diverse markets.

What You’ll Be Doing

Lead & Optimise Paid Media

• Own and execute European paid media strategy across Google Ads, Meta, LinkedIn and Bing
• Plan, build, optimise and scale campaigns to drive ROAS, lead growth and ecommerce performance
• Monitor and manage budget allocation and pacing across markets, ensuring accurate spend and alignment to priorities
• Conduct audits across campaigns, tracking, audiences and landing pages to identify performance improvements
• Maintain best practice in campaign structure, naming conventions, tagging and audience management

Collaborate & Influence

• Partner with marketing teams across markets, adapting support based on digital maturity (hands-on execution vs strategic guidance)
• Manage and challenge agency partners to deliver against global KPIs
• Lead performance reviews, share insights and align stakeholders across local, regional and global teams
• Deliver training, frameworks and playbooks to improve capability and consistency across markets

Drive Innovation & Growth

• Test and scale new opportunities across platforms, formats and emerging channels
• Run structured experiments and support adoption of advanced capabilities (e.g. enhanced conversions, audience matching)
• Collaborate with Marketing Technology, IT and analytics teams to ensure accurate tracking, tagging and scalable solutions
• Identify new tools, platforms and automation opportunities to improve performance and efficiency

Deliver Operational Excellence

• Lead end-to-end campaign delivery for regional product launches
• Coordinate localisation and translation across markets
• Align paid media activity with CRM, retail and customer journey initiatives
• Contribute to dashboards, reporting and automation to enhance operational visibility
• Present performance insights and recommendations to senior stakeholders

What We’re Looking For

• 6+ years’ hands-on experience in Paid Search and Paid Social (Google Ads, Meta, LinkedIn, Bing)
• Proven success driving B2B lead generation and ecommerce performance
• Experience managing budgets across multiple markets with strong focus on utilisation and ROAS
• Deep understanding of tracking, tagging and measurement (e.g. GA4, GTM, enhanced conversions)
• Experience managing agencies and working across complex stakeholder environments
• Strong analytical mindset with ability to translate data into actionable insights
• Confident communicator, able to simplify technical concepts for diverse audiences
• Highly organised, proactive and results-driven

Why Join DHL Express?

• Competitive salary and performance-based bonus
• Company Car or Car Allowance
• Annual Bonus Scheme
• Generous annual leave allowance (increasing with service) and the option to purchase additional annual leave
• Excellent pension scheme and life assurance
• Enhanced maternity pay and company sick pay
• Access to wellbeing programmes and mental health support
• Discounts across retail, fitness and entertainment
• Outstanding training and career progression opportunities

Make an Impact

This is your chance to shape paid media across an entire region, influence senior stakeholders, and drive innovation at scale in a truly global business.

If you’re passionate about performance marketing and ready to take ownership of a high-impact European role—we’d love to hear from you.

Apply now and help us deliver excellence, every day.

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