Digital Marketing Manager, Pinch-A-Penny

*This is an On-site role in Clearwater, FL*

Location: Pinch A Penny Administration; 6385 150th Ave N. Clearwater, FL 33760

You want Benefits? You’ve got it! Our generous benefits package includes:

• Medical, Dental, Vision, and Prescription Drug coverage with Flexible Spending Accounts and Wellness Programs

• 401 (k) with generous company match

• Eligible for Paid Time Off and 8 paid holidays (NOTE: PTO increases with tenure!)

• 100% employer paid Life Insurance and Long-Term Disability Insurance

• Paid Parental Leave

• Fully Funded Tuition Education Programs

• Employee Stock Purchase Plan

• Excellent career advancement and training opportunities to support your career growth

• Employee Discounts and much more!

What to Expect?

The Ecommerce Marketing Manager is responsible for website performance and optimization, driving online traffic, conversion and revenue while supporting our franchise network. This role blends hands-on digital execution with strategic leadership—overseeing website experience, ecommerce merchandising, paid media, and lifecycle marketing to deliver measurable growth.

On a daily basis our E-commerce Marketing Manager:

• Website & Ecommerce Management

  • Own day-to-day management and optimization of PinchAPenny.com, ensuring a best-in-class, conversion-focused user experience.

  • Partner with internal teams and external developers to manage site enhancements, UX/UI improvements, feature releases, and technical roadmaps.

  • Manage ecommerce merchandising, product taxonomy, content, promotions, and on-site SEO.

  • Monitor site performance (speed, uptime, accessibility) and ensure ADA and security best practices.

• Digital Marketing & Demand Generation

  • Plan, execute, and optimize paid media programs (search, google shopping, Pmax, programmatic, social, display, retargeting) to drive profitable website sales.

  • Develop email lifecycle marketing including acquisition, onboarding, promotional, and retention campaigns.

  • Collaborate with creative to ensure consistent messaging and compelling digital experiences.

  • Leverage personalization, A/B testing, and CRO best practices to improve conversion rate and average order value.

• Analytics & Performance

  • Track and report on ecommerce KPIs including traffic, conversion, revenue, ROAS, and LTV.

  • Tracks campaign analytics and translates data into actionable insights that will help optimize campaign performance and create more effective campaigns in the future

  • Prepares reports on campaign performance, behavior trends, or online traffic metrics and presents them to the rest of the team and senior leadership

  • Use analytics tools (GA4, heat mapping, dashboards) to generate insights and inform decisions.

  • Forecast performance and manage budgets to hit revenue and ROI targets.

• Cross-Functional Collaboration

  • Support omnichannel initiatives including campaign & promotional support, BOPIS & in store pick-up.

  • Work closely with merchandising, IT, and customer service teams to ensure ability to support ecommerce plans

  • Other job-related duties as assigned

What You Will Need:

• Bachelor’s degree in Business Administration, Digital Marketing or similar discipline preferred

• 5+ years of experience in ecommerce or digital marketing, preferably in retail or franchised environments.

• Digital Marketing Certifications and experience preferred

• Strong technical understanding of web design and development (CMS platforms, ecommerce platforms, HTML/CSS basics, integrations).

• Hands-on experience managing paid media and email marketing programs.

• Proven success driving ecommerce revenue growth and conversion optimization.

• Strong SEO, SEM and content marketing experience, including researching, planning and executing organic search campaigns

• Advanced analytical skills with experience using GA4 and marketing performance dashboards.

• Demonstrated experience with lead generation campaigns leveraging SEO, SEM, social (integrated digital media) and conversion rate optimization (CRO) tactics

• Ability to work in a fast-paced and dynamic working environment, supporting new products by a proven large-scale media property

• Ability to demonstrate analytical skills, technical knowledge, and attention to detail

• Franchise experience a plus

Looking to work for the best in the industry?
Since opening its first store in 1975, Pinch A Penny, A POOLCORP Company, has become the largest franchised retail pool, patio and spa company. This first store evolved into a full-time, full-service retail pool supply store offering everything needed to operate and enjoy a swimming pool or spa. With our rapid growth we have been able to hire over 300 employees from Marketing directors, sales associates to machine operators and maintenance mechanics. We are proud to serve our community and be an employer of choice. We believe in recognizing our employees for their hard work and encourage work-life balance.

Why join PINCH A PENNY?
Pinch A Penny, a POOLCORP Company is the premier destination for all your swimming pool and backyard needs. With over 300 stores and expanding, we are the nation's largest swimming pool retail, service, and repair franchise. Our relentless dedication to excellence drives us to bring people together through the joy of pools, spas, and the backyard experience. Join us on this exciting journey as we continue to grow, innovate, and set new standards in the swimming pool industry.

Bilingual, Military, Military Spouses and Veteran applicants are strongly encouraged to apply! We understand the uniqueness of hiring military personnel and veterans and will support him/her in the time of duty or with the transition into new civilian professions.

All offers to external candidates for employment are contingent upon the successful completion of pre-employment drug testing and background verifications before employment is finalized.

POOLCORP, including all its subsidiaries, is a drug-free company and Equal Opportunity Employer – By Choice. The Company understands, respects, and values diversity – unique styles, experiences, identities, ideas, and opinions – while striving to be inclusive of all people. This commitment is critical to our success as a global company as we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. Hiring and promotional decisions are based solely on the qualifications required for the job to be filled.