Digital Marketing Manager

Job description:

Performance Marketing:

• Plan, execute, and optimize paid campaigns on Google Ads, Meta (Facebook & Instagram) Ads, WhatsApp Ads, and OTA Ads.
• Manage WhatsApp marketing campaigns, including automation, API-based blasts, and lead nurturing.
• Track campaign performance, analyze ROI, and implement improvements.

Content & Social Media Management:

• Oversee daily social media posts across multiple platforms.
• Coordinate with the design and content team to ensure engaging and brand-aligned creatives.
• Develop content calendars and ensure timely publishing.

Client & Team Management:

• Lead and mentor the digital marketing team, assign tasks, and review performance.
• Conduct regular meetings with existing clients to present reports, discuss performance, and suggest new strategies.
• Act as the key point of contact between clients and internal teams.
• Ensure client satisfaction and build long-term relationships.
• Assist in on boarding new clients.

Strategy & Reporting:

• Develop and implement overall digital marketing strategies to meet business objectives.
• Prepare weekly/monthly reports on campaign performance and team activities.
• Stay updated with the latest trends, tools, and best practices in digital marketing.

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid sick time
• Paid time off

Work Location: In person