Digital Marketing Manager

Job Title: Digital Marketing Expert (Experienced)Job Summary

We are seeking an experienced Digital Marketing Expert to develop, implement, track, and optimize our digital marketing campaigns across multiple online channels. The ideal candidate will have a strong understanding of digital marketing strategies, analytics, lead generation, SEO, paid advertising, content marketing, and social media management to drive business growth and maximize ROI.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Plan, manage, and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedInAds, and other relevant channels.
• Lead Search Engine Optimization (SEO) initiatives to improve organic rankings and website traffic.
• Manage Search Engine Marketing (SEM) campaigns and monitor performance metrics.
• Create and oversee content marketing strategies, including blogs, email campaigns, landing pages, and social media content.
• Analyze campaign performance using tools such as Google Analytics and provide actionable insights.
• Manage social media marketing campaigns to increase brand awareness and engagement.
• Conduct market research, competitor analysis, and customer behavior studies.
• Optimize conversion funnels and improve lead generation processes.
• Collaborate with sales, design, and content teams to execute marketing initiatives.
• Monitor marketing budgets and ensure cost-effective campaign performance.
• Stay updated with the latest digital marketing trends, technologies, and best practices.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 2+ years of experience in digital marketing.
• Proven experience managing successful SEO, SEM, PPC, email marketing, and social media campaigns.
• Strong knowledge of digital marketing tools and platforms.
• Experience with marketing automation and CRM systems.
• Excellent analytical and problem-solving skills.
• Strong communication and project management abilities.

Key Performance Indicators (KPIs)

• Website traffic growth
• Lead generation volume and quality
• Conversion rate improvement
• Cost per lead (CPL)
• Return on Ad Spend (ROAS)
• Search engine ranking improvements
• Social media engagement and growth
• Email campaign performance metrics

Experience

• Minimum: 2 years in digital marketing
• Preferred: 7–10+ years managing multi-channel marketing campaigns

Employment Type

• Full-time

Salary

• Competitive and based on experience and performance.

Pay: ₹16,500.00 - ₹22,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance

Work Location: In person