Digital Marketing Manager

Overview
We are seeking a highly skilled and innovative Digital Marketing Manager to lead our online marketing initiatives. This role is integral to driving brand awareness, increasing online engagement, and optimizing our digital presence across multiple platforms. The ideal candidate will possess a strong background in digital marketing strategies, e-commerce, and data analytics, with proficiency in various digital tools and programming languages. This position offers an exciting opportunity to shape our digital footprint and contribute to the growth of our organization.

SEO, Website & Traffic Growth

• Improve website ranking and achieve top search engine visibility through SEO best practices.
• Increase website traffic, engagement, and lead conversion through organic and paid marketing initiatives.
• Identify critical conversion points and optimize user journeys and sales funnels.
• Create landing pages and conversion-focused marketing campaigns.
• Monitor website analytics, user behavior, and customer experience across multiple touchpoints.

Social Media & Content Marketing

• Design, build, and maintain the company’s social media presence.
• Act as the company’s community manager across social media platforms.
• Ensure consistent brand messaging across all digital channels.
• Develop creative content strategies to increase brand visibility and engagement.
• Coordinate with content creators and designers on content direction and campaign execution.
• Execute ongoing content promotion strategies.

Google Ads & Paid Advertising Management

Manage and optimize:

• Google Search Campaigns
• Google Shopping Campaigns
• Performance Max Campaigns
• Display Advertising
• Remarketing Campaigns

Responsibilities include:

• Building and maintaining campaigns, ad groups, keywords, audiences, and product feeds.
• Managing budgets, bidding strategies, and campaign pacing.
• Supporting promotional and seasonal campaign launches.
• Continuously optimizing campaigns to improve:
• ROAS (Return on Ad Spend)
• CPA (Cost Per Acquisition)
• Conversion Rates
• Lead Quality
• Conduct A/B testing, keyword optimization, audience targeting, and landing page improvements.

Analytics, Reporting & Optimization

• Monitor campaign performance daily and identify optimization opportunities.
• Prepare weekly and monthly performance reports with actionable insights.
• Measure and evaluate all digital marketing campaigns against KPIs and business goals.
• Analyze important metrics affecting website traffic, conversions, and customer engagement.
• Plan and execute conversion testing and performance experiments.

Email Marketing & Lead Nurturing

• Oversee email marketing campaigns and lead nurturing programs.
• Work closely with the sales team on lead qualification and marketing-to-sales handoff processes.
• Develop automated workflows and customer engagement strategies.

Collaboration & Cross-Functional Support

• Work closely with leadership, sales, creative, marketing, and eCommerce teams.
• Support product launches, promotions, and seasonal campaigns.
• Ensure alignment between paid search, paid social, and other marketing initiatives.

Digital Marketing Strategy & Growth

• Develop and execute comprehensive digital marketing strategies aligned with business goals and revenue targets.
• Analyze market trends, customer behavior, economic indicators, and competitor activities to identify growth opportunities.
• Identify short-term and long-term marketing priorities to improve brand awareness and lead generation.
• Stay updated on digital marketing trends, tools, and best practices to support continuous growth.

Required Skills & Qualifications

• Strong expertise in:
• Google Ads
• SEO/SEM
• Google Analytics
• Meta Ads
• Social Media Marketing
• Email Marketing Platforms
• Conversion Rate Optimization (CRO)
• Content Marketing
• Strong analytical and reporting skills.
• Experience managing marketing budgets and campaign performance.
• Knowledge of eCommerce and lead generation strategies.
• Excellent communication, organization, and project management skills.

Ability to work in a fast-paced retail environment.

#HG

Pay: From $50,000.00 per year

Work Location: In person