Digital Marketing & Sales Specialist (B2B & B2G)

Location: On-site / Hybrid Industry: Borewell Submersible Pumps, Monoblock Pumps & Electrical Fans Salary: ₹10,000 – ₹15,000 per month (Performance-Based) Experience: 1–3 Years Preferred Employment Type: Full-Time About the Role We are looking for a highly motivated Digital Marketing & Sales Specialist who can drive brand awareness, generate qualified leads, convert leads into sales, and support our Government and Institutional business through GeM and Tender participation. This role is performance-driven, and salary incentives will be linked to the achievement of defined KPIs and KRAs. Key Responsibilities Digital Marketing Create and publish 1 graphic post daily across social media platforms. Create and publish 1 video post/reel daily. Manage company pages on LinkedIn, Facebook, Instagram, YouTube, and other relevant platforms. Develop content calendars and marketing campaigns. Improve brand visibility and engagement across digital channels. Monitor competitor activities and market trends. Social Media Growth Increase social media followers by a minimum of 10,000 followers per month across platforms. Improve engagement rates, reach, and audience interaction. Build B2B and B2G audience communities. Lead Generation & Sales Generate qualified B2B and B2G leads for: Borewell Submersible Pumps Monoblock Pumps Electrical Fans Conduct outreach through LinkedIn, email marketing, WhatsApp, and digital campaigns. Follow up with prospects and convert leads into sales opportunities. Maintain CRM and sales pipeline. Coordinate with management for quotations and order closure. GeM & Tender Management Manage Government e-Marketplace (GeM) activities. Search and identify relevant tenders. Prepare and submit bids within deadlines. Coordinate documentation and compliance requirements. Track bid status and follow up with authorities. Required Skills Digital Marketing Social Media Management Graphic Design (Canva, Photoshop or equivalent) Video Editing (CapCut, Premiere Pro, Filmora, etc.) Lead Generation B2B Sales GeM Portal Operations Tender Documentation & Bid Submission Email Marketing LinkedIn Marketing MS Excel & Reporting Key Result Areas (KRAs) KRA Monthly Target Graphic Posts Minimum 30 Posts Video Posts/Reels Minimum 30 Videos Social Media Growth 10,000+ New Followers Qualified Leads Generated 100+ Leads Sales Meetings Scheduled 20+ Orders Generated As per sales target assigned GeM/Tender Bids Submitted Minimum 10 Relevant Bids Marketing Reports Weekly & Monthly Reports Key Performance Indicators (KPIs) KPI Weightage Content Creation Completion 20% Social Media Growth 20% Lead Generation 25% Sales Conversion 20% GeM & Tender Submission 10% Reporting & Documentation 5% Compensation Structure Fixed Salary: ₹10,000 – ₹15,000 per month Performance Evaluation: Salary and incentives will be linked to KPI achievement. Full salary eligibility requires completion of assigned monthly targets. Additional incentives may be offered for exceeding lead generation, sales conversion, and tender success targets. Preferred Candidate Profile Experience in industrial products, pumps, motors, fans, or electrical equipment marketing. Knowledge of B2B and Government procurement processes. Strong communication and sales skills. Ability to work independently and achieve measurable results. Apply with: Updated Resume Portfolio of Social Media Posts/Videos Details of previous lead generation and sales achievements Experience with GeM and Tender Portals

Job Types: Full-time, Fresher

Pay: ₹8,000.00 - ₹15,000.00 per month

Work Location: Hybrid remote in Kanpur, Uttar Pradesh (Kanpur)