Key Responsibilities

Plan and execute digital marketing campaigns across multiple platforms, including Google, social media, email, and display advertising.
Manage and optimize social media accounts to increase engagement and brand visibility.
Create and coordinate content for websites, blogs, social media, and email marketing campaigns.
Conduct SEO and SEM activities to improve website traffic and search engine rankings.
Monitor campaign performance using analytics tools and prepare performance reports.
Manage paid advertising campaigns on platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
Collaborate with designers, content creators, and sales teams to support marketing initiatives.
Stay updated with the latest digital marketing trends, tools, and best practices.
Analyze competitor activities and identify new growth opportunities.
Assist in lead generation and customer acquisition strategies.

Required Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
1–3 years of experience in digital marketing.
Knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
Experience with Google Analytics, Google Ads, Meta Ads Manager, and other digital marketing tools.
Strong analytical and problem-solving skills.
Excellent written and verbal communication skills.
Ability to manage multiple projects and meet deadlines.

Preferred Skills

Knowledge of marketing automation tools.
Basic understanding of website management and CMS platforms such as WordPress.
Experience with graphic design tools such as Canva or Adobe Creative Suite.
Certification in Google Ads, Google Analytics, or Digital Marketing is an advantage.

Benefits

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

Work Location: In person

Digital Marketing Specialist