Digital Marketing Specialist (3 Year Experience)
Marketing Specialist
Digital Limelight Media
Location: Hybrid (Grand Rapids, MI) | Full-Time
Website: dlmconversion.com
About Digital Limelight Media (DLM)
Digital Limelight Media is a rapidly growing healthcare-focused digital marketing agency that partners with medical practices across the country to drive measurable patient growth. With 10+ years in business, a team of 40+ professionals, and more than 300 medical clients, DLM delivers data-driven marketing solutions through SEO, paid advertising, social media, reputation management, analytics, and custom website development.
Our culture emphasizes accountability, collaboration, professional growth, and delivering outstanding results for our clients.
Position Overview
Digital Limelight Media is seeking a detail-oriented and results-driven Marketing Specialist to manage and execute digital marketing strategies for a portfolio of healthcare clients. This role serves as the primary day-to-day contact for assigned accounts and works closely with internal SEO, paid ads, social media, and analytics teams to ensure consistent execution and performance.
The Marketing Specialist plays a critical role in client success, campaign execution, and ongoing optimization.
Key Responsibilities
- Manage day-to-day marketing execution for assigned client accounts.
- Serve as the primary point of contact for client communication and coordination.
- Develop, implement, and optimize digital marketing strategies across SEO, local search, social media, and reputation management.
- Monitor performance metrics and analyze data to guide strategic recommendations.
- Review dashboards and prepare monthly client reports with insights and action items.
- Collaborate with internal teams to ensure timely completion of deliverables.
- Perform audits in Google Analytics, Search Console, and Google Business Profiles.
- Ensure all marketing efforts align with client goals, brand guidelines, and HIPAA-compliant best practices.
- Identify growth opportunities and proactively recommend improvements.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3+ years of experience in digital marketing, agency experience preferred.
- Strong understanding of SEO, analytics, and digital marketing fundamentals.
- Experience with Google Analytics, Search Console, and CRM or reporting tools.
- Excellent written and verbal communication skills.
- Highly organized with strong time management and attention to detail.
- Ability to manage multiple client accounts in a fast-paced environment.
- Experience working with healthcare or regulated industries is a plus.
What We Offer
- Competitive salary with performance-based growth opportunities.
- Health benefits, paid time off, and company holidays.
- Hybrid work environment.
- Clear career growth paths within DLM.
- Ongoing training, mentorship, and professional development.
- A collaborative, team-focused culture that values accountability and results.
Job Type: Full-time
Pay: $50,000.00 - $65,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Ability to Commute:
- Grand Rapids, MI 49503 (Required)
Ability to Relocate:
- Grand Rapids, MI 49503: Relocate before starting work (Required)
Work Location: Hybrid remote in Grand Rapids, MI 49503