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Digital Marketing Specialist
A$5,419 - A$7,708/mo
Digital Marketing Specialist — Job Description
Summary
- Plan, execute, and optimise digital marketing campaigns across paid, owned, and earned channels to drive brand awareness, lead generation, engagement, and revenue.
Key responsibilities
- Strategy &* planning:* Develop integrated digital marketing plans aligned with business goals, target audiences, and KPIs.
- Paid acquisition: Create and manage PPC campaigns across search and social (Google Ads, Microsoft Ads, Meta, LinkedIn); handle keyword strategy, bidding, creatives, and budget allocation.
- SEO &* content strategy:* Collaborate on on-page and technical SEO, keyword research, content briefs, and backlink opportunities to improve organic visibility.
- Social media &* community:* Plan and execute organic and paid social strategies, create content calendars, manage posting, engagement, and influencer relationships.
- Email &* marketing automation:* Design and run email campaigns, nurture flows, segmentation, A/B tests, and lifecycle automation using platforms like HubSpot, Mailchimp, or Market.
- Content creation &* CRO:* Produce or brief blog posts, landing pages, ad copy, and creative assets; run conversion rate optimisation (A/B tests, heatmaps) to improve funnel performance.
- Analytics &* reporting:* Track campaign performance, build dashboards, attribute conversions, and deliver actionable insights using Google Analytics, UA/GA4, and BI tools.
- Landing page &* funnel management:* Own landing page creation, tracking, and optimisation to maximise lead conversion and user experience.
- Budget &* vendor management:* Manage advertising budgets, forecast spend, and coordinate with agencies, freelancers, and creative teams.
- MarTech &* integrations:* Manage tags, pixels, CDPs, and tracking (Google Tag Manager, pixel management), ensure clean data flows to analytics and CRM.
- Compliance &* privacy:* Ensure campaigns comply with advertising policies, data protection regulations (GDPR), and platform rules.
- Experimentation &* growth:* Run growth experiments, hypothesis-driven tests, and scale successful channels.
- Cross-functional collaboration: Work with product, sales, design, and content teams to align messaging and optimise funnel handoffs.
Qualifications & skills
- Degree in Marketing, Communications, Business, or equivalent experience.
- 2–5+ years digital marketing experience (adjustable by seniority).
- Hands-on experience with paid media platforms (Google Ads, Meta Ads, LinkedIn), SEO tools (Ahrefs, SEMrush), and email/marketing automation (HubSpot, Marketo).
- Proficiency with web analytics (GA4), UTM tracking, attribution models, and dashboarding (Looker, Power BI, Data Studio).
- Strong copywriting, campaign structuring, and optimisation skills.
- Basic HTML/CSS familiarity and experience with landing-page builders (Unbounce, Webflow) is a plus.
- A/B testing and CRO tools experience (Optimizely, VWO, Hotjar).
- Budget management, vendor coordination, and project management skills.
- Data-driven mindset, strong analytical skills, and proficiency in Excel/Sheets.
- Excellent communication and creative briefing abilities.
Performance metrics
- CAC, CPL, CPA (cost per acquisition/lead/action).
- ROAS and paid media ROI.
- Organic traffic growth and keyword rankings.
- Conversion rate on landing pages and funnels.
- Email open/click rates and campaign conversion.
- MQLs and SQLs generated; contribution to pipeline and revenue.
Pay: $5,419.17 – $7,708.99 per month
Benefits:
- Dental insurance
- Health insurance
- Life insurance
- Salary packaging
Work Location: In person