Digital Marketing Specialist

Digital Marketing Specialist — Job Description

Summary

• Plan, execute, and optimise digital marketing campaigns across paid, owned, and earned channels to drive brand awareness, lead generation, engagement, and revenue.

Key responsibilities

• Strategy &* planning:* Develop integrated digital marketing plans aligned with business goals, target audiences, and KPIs.
• Paid acquisition: Create and manage PPC campaigns across search and social (Google Ads, Microsoft Ads, Meta, LinkedIn); handle keyword strategy, bidding, creatives, and budget allocation.
• SEO &* content strategy:* Collaborate on on-page and technical SEO, keyword research, content briefs, and backlink opportunities to improve organic visibility.
• Social media &* community:* Plan and execute organic and paid social strategies, create content calendars, manage posting, engagement, and influencer relationships.
• Email &* marketing automation:* Design and run email campaigns, nurture flows, segmentation, A/B tests, and lifecycle automation using platforms like HubSpot, Mailchimp, or Market.
• Content creation &* CRO:* Produce or brief blog posts, landing pages, ad copy, and creative assets; run conversion rate optimisation (A/B tests, heatmaps) to improve funnel performance.
• Analytics &* reporting:* Track campaign performance, build dashboards, attribute conversions, and deliver actionable insights using Google Analytics, UA/GA4, and BI tools.
• Landing page &* funnel management:* Own landing page creation, tracking, and optimisation to maximise lead conversion and user experience.
• Budget &* vendor management:* Manage advertising budgets, forecast spend, and coordinate with agencies, freelancers, and creative teams.
• MarTech &* integrations:* Manage tags, pixels, CDPs, and tracking (Google Tag Manager, pixel management), ensure clean data flows to analytics and CRM.
• Compliance &* privacy:* Ensure campaigns comply with advertising policies, data protection regulations (GDPR), and platform rules.
• Experimentation &* growth:* Run growth experiments, hypothesis-driven tests, and scale successful channels.
• Cross-functional collaboration: Work with product, sales, design, and content teams to align messaging and optimise funnel handoffs.

Qualifications & skills

• Degree in Marketing, Communications, Business, or equivalent experience.
• 2–5+ years digital marketing experience (adjustable by seniority).
• Hands-on experience with paid media platforms (Google Ads, Meta Ads, LinkedIn), SEO tools (Ahrefs, SEMrush), and email/marketing automation (HubSpot, Marketo).
• Proficiency with web analytics (GA4), UTM tracking, attribution models, and dashboarding (Looker, Power BI, Data Studio).
• Strong copywriting, campaign structuring, and optimisation skills.
• Basic HTML/CSS familiarity and experience with landing-page builders (Unbounce, Webflow) is a plus.
• A/B testing and CRO tools experience (Optimizely, VWO, Hotjar).
• Budget management, vendor coordination, and project management skills.
• Data-driven mindset, strong analytical skills, and proficiency in Excel/Sheets.
• Excellent communication and creative briefing abilities.

Performance metrics

• CAC, CPL, CPA (cost per acquisition/lead/action).
• ROAS and paid media ROI.
• Organic traffic growth and keyword rankings.
• Conversion rate on landing pages and funnels.
• Email open/click rates and campaign conversion.
• MQLs and SQLs generated; contribution to pipeline and revenue.

Pay: $5,419.17 – $7,708.99 per month

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Salary packaging

Work Location: In person