Digital Marketing Specialist

The Digital Marketing Specialist will report to the Nexus General Manager / Head of Marketing Services and will be responsible for developing, executing, and optimizing digital marketing strategies for our clients. This role focuses on creating engaging content, managing online campaigns, and enhancing the digital presence of our clients' brands. The Digital Marketing Specialist will play a key role in shaping strategies across social media, content, media buying, and customer engagement to meet business objectives.

Responsibilities

• Social Media – Strategy and execution of social media content plans
• Content Creation – Produce engaging content such as social media posts, short-form videos, static materials, and basic copywriting to support campaign needs
• Media & PR Management – Handle media/ads management and oversee PR initiatives including KOL collaborations, influencer activations, and distribution of PR releases to online media outlets
• Customer Service – Manage customer inquiries, comments, and messages on social platforms to maintain positive client relationships
• Project Management – Track and manage ongoing projects; conduct post-project evaluations for continuous improvement

Objectives / Key Outcomes

• Content Execution – Deliver high-quality and on-time content aligned with brand objectives
• Community Growth – Increase followers, reach, and engagement across social media platforms
• Data & Insights – Analyze campaign results, generate reports, and provide data-driven recommendations for continuous improvement

Qualifications

• Fresh graduates are welcome to apply
• Experience in social media platforms (Meta: Facebook/Instagram, TikTok, and similar)
• Ability to produce and execute content (static posts, short-form videos, basic copywriting)
• Knowledgeable in digital marketing tools such as:
• Meta Business Suite, Ads Manager, Hootsuite and the likes
• AI
• Knowledgeable in creative tools such as:
• Adobe Photoshop, Adobe Premiere Pro, Canva, CapCut (or other graphic/video editing tools)
• Great time management skills
• Flexible in handling different roles and tasks

Job Type: Full-time

Benefits:

• Company Christmas gift
• Health insurance
• On-site parking
• Promotion to permanent employee
• Work from home

Work Location: In person