Digital Marketing Specialist

Job Summary

We are seeking a creative and results-driven Digital Marketing Specialist to join our team. The ideal candidate will be responsible for planning, implementing, and managing digital marketing campaigns to enhance brand awareness, generate leads, and drive business growth.

Key Responsibilities

• Plan and execute digital marketing campaigns across various channels.
• Manage and optimize SEO activities, including keyword research, on-page and off-page optimization.
• Create, monitor, and optimize Meta Ads (Facebook & Instagram Ads) and Google Ads campaigns.
• Develop engaging content for social media platforms, websites, and marketing materials.
• Monitor website traffic and campaign performance using analytics tools.
• Generate leads through digital marketing initiatives and improve conversion rates.
• Manage social media accounts and maintain an active online presence.
• Prepare and present periodic performance reports with actionable insights.
• Stay updated with the latest digital marketing trends and best practices.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1–3 years of experience in Digital Marketing.
• Strong knowledge of SEO, Google Analytics, Google Ads, and Meta Ads.
• Experience in social media management and content marketing.
• Excellent communication and analytical skills.
• Ability to work independently and manage multiple projects simultaneously.

Preferred Skills

• Knowledge of email marketing and marketing automation tools.
• Experience with WordPress or other CMS platforms.
• Basic graphic design skills will be an added advantage.

Pay: ₹13,000.00 - ₹17,000.00 per month

Work Location: In person