Digital Marketing Specialist

The Digital Specialist is responsible for the execution and optimisation of digital marketing programs across web, social, and CRM channels. This role translates brand and campaign strategies into high-performing digital executions, delivering measurable outcomes across the full customer journey from awareness through to conversion and retention.

The role partners closely with brand, sales, and external partners to ensure best-in-class digital capability, strong ROI, and continuous optimisation of digital touchpoints.

PRIMARY DUTIES & RESPONSIBILITIES:

Digital Campaign Execution & Optimisation

• Execute end-to-end digital campaigns across paid, owned and earned channels
• Optimise campaign performance across the funnel (awareness → consideration → conversion)
• Track and report on campaign performance, delivering actionable insights and recommendations
• Align digital campaigns to brand, commercial and category objectives

Web & Digital Experience Management

• Manage and update websites via CMS platforms (e.g. WordPress or equivalent)
• Ensure strong UX/UI and seamless customer journey across digital platforms
• Support implementation of SEO and SEM best practices
• Monitor website performance and recommend improvements

Social Media & Content Management

• Manage social media platforms including Meta and LinkedIn
• Plan, execute and optimise social media campaigns and always-on content
• Develop and manage content calendars across brands and campaigns
• Partner with agencies/influencers to deliver engaging content and grow audience reach
• Measure and report on social performance including engagement, growth and ROI

Content Development & Digital Asset Creation

• Develop and execute digital content including written, video and visual assets
• Collaborate with designers and agencies to deliver high-quality creative outputs
• Ensure all content aligns with brand guidelines and campaign objectives

CRM & Email Marketing

• Execute email marketing campaigns and automation programs
• Manage segmentation, customer lifecycle journeys and lead nurturing workflows
• Track campaign performance and optimise for conversion and engagement
• Ensure integration between CRM and broader digital channels

Analytics & Performance Reporting

• Use analytics tools (e.g. Google Analytics) to track performance across digital touchpoints
• Provide regular reporting on campaigns, website and channel effectiveness
• Translate data into insights to inform optimisation and future planning

Project & Stakeholder Management

• Manage multiple digital campaigns and priorities concurrently
• Coordinate with internal teams including brand, sales and category
• Work with external agencies, developers and suppliers to deliver projects on time
• Maintain strong communication and stakeholder alignment across projects

Health & Safety

• Support and maintain a safe working environment in line with company policies
• Ensure compliance with all safety procedures and practices

The above statements cover what are generally believed to be the principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.

KEY RELATIONSHIPS:

Internal

• Sales, category, marketing
• Broader KENT marketing teams

External

• Agencies as required

EDUCATION, EXPERIENCE AND/OR QUALIFICATIONS:

Qualifications

• A tertiary qualification in commerce/business discipline

Experience

• Excellent communication, storytelling, and stakeholder management skills.

PERSONAL ATTRIBUTES / DESIRED SKILLS:

• Analytical and commercially minded
• Strong written and verbal communication skills
• Proactive and continuously learning mindset
• Creative problem solver with strong attention to detail
• Highly organised with ability to manage multiple priorities
• Results focused, collaborative and ability to take accountability
• Self motivated and able to deal with ambiguity
• High level of initiative, personal drive and motivation
• Curiousity mindset to ask ‘why’

CORE COMPETENCIES:

• Collaborates
• Communicates Effectively
• Tech Savvy
• Balances Stakeholders
• Persuades
• Global Perspective
• Plans and Aligns
• Customer Focus

WORK ENVIRONMENT:

Office Environment

Benefits:

• On-site parking
• Promotion to permanent employee

Application Question(s):

• Do you regularly use data or metrics to guide your decisions?
• Are you confident presenting ideas to stakeholders?
• Do you regularly produce written reports or updates in your role?
• Do you manage multiple projects or deadlines at the same time?
• Have you been responsible for delivering specific targets or KPIs?
• Have you worked in a fast-changing environment?
• Do you often question existing processes to find improvements?

Experience:

• Digital marketing: 2 years (Required)
• executing and optimising digital campaigns: 2 years (Required)
• soc med platforms, website management and email marketing: 2 years (Required)
• CMS platforms: 2 years (Required)
• google analytics and digital performance tools: 2 years (Preferred)
• FMCG, e-commerce, B2B or B2C environments: 1 year (Preferred)
• stakeholder management: 1 year (Required)

Work Location: Hybrid remote in Ortigas