Digital Marketing Specialist

GES, Global Experience Specialists, is a global exhibition services company with a legacy spanning over 90 years and teams throughout North America, Europe and the Middle East. We create some of the most influential exhibitions in the world – think international medical symposiums, industry leading exhibitions for technology, manufacturing that help communities meet, educate and move their mission forward. From initial strategy to show-stopping audio visual, accommodations to award winning creative – and every detail in between – we create shows that propel commerce, education and community!

Our mission is to deliver extraordinary exhibition experiences through simple, user-friendly services and best-in-class execution.

Job Summary
GES is seeking to add a newly created position for a highly motivated, results‑driven Digital Marketing Specialist to support our Canadian marketing efforts across digital channels. This role will focus on content development and campaign execution for the GES Canada and ShowTech websites, while supporting Canadian sales teams, in‑house venue programs, and national campaigns.

The ideal candidate brings a strong digital marketing foundation, experience in B2B and/or the trade show and events industry, and the ability to collaborate cross‑functionally in a fast‑paced, deadline‑driven environment. Bilingual English/French capability is strongly preferred.

Duties

• Execute Digital Marketing Strategies (Canada Focus)
• Plan and execute digital marketing campaigns supporting GES Canada, ShowTech, and in‑house venue services

Content & Web Management

• Own and manage content for the GES Canada and ShowTech websites
• Create and publish webpages, landing pages, and campaign content aligned with marketing and sales priorities
• Develop case stories, client highlights, and venue‑specific content
• Collaborate with internal teams to ensure content accuracy, consistency, and brand alignment

Social Media Management

• Create and manage social content supporting Canadian initiatives and campaigns
• Execute social strategies to increase awareness, engagement, and traffic
• Monitor channels for engagement, mentions, and insights
• Schedule and manage photo and video shoots.

Website Optimization & SEO

• Optimize website content for search performance and user experience
• Conduct keyword research and implement SEO best practices
• Analyze website traffic and user behavior to drive continuous improvement

Paid & Digital Advertising

• Develop and manage paid media campaigns (Google Ads, social platforms, etc.)
• Monitor performance, optimize budgets, and improve ROI
• Track and analyze key metrics to assess campaign effectiveness

Email Marketing

• Create and execute email marketing campaigns supporting Canadian audiences
• Segment lists, personalize messaging, and nurture leads
• Monitor performance and optimize for engagement and conversion

Reporting & Analytics

• Track KPIs and measure campaign performance across channels
• Produce regular reports and actionable insights for stakeholders
• Use data to inform decisions and optimize future campaigns

Qualifications

• Education
• Bachelor’s degree in Marketing, Communications, or a related field

Experience

• 2+ years of digital marketing experience
• B2B marketing experience required
• Trade show, exhibitions, events, or venue industry experience strongly preferred

Skills

• Strong understanding of digital marketing best practices
• Hands‑on experience with SEO, SEM, social media, email, and content marketing
• Proficiency in Google Analytics and marketing analytics tools
• Experience with marketing automation platforms
• Strong written and verbal communication skills
• Design sensibility; experience with graphic design and video editing tools preferred
• Highly organized, analytical, and able to manage multiple projects independently

Additional Requirements

• Must reside in Canada
• Preference for candidates based in Toronto, but open to other locations
• Bilingual English/French strongly preferred
• Google Ads, Analytics, or related certifications considered an asset

If you think you have what it takes, submit your resume to careerscanada@ges.com and write Digital Marketing Specialist in the subject line of your email.

Pay: $65,000.00-$72,000.00 per year

Benefits:

• Casual dress
• Company events
• Company pension
• Dental care
• Disability insurance
• Employee assistance program
• Extended health care
• Flexible schedule
• Life insurance
• Mileage reimbursement
• On-site parking
• Paid time off
• Tuition reimbursement
• Vision care
• Work from home

Application question(s):

• Are you willing to commute across the GTA to multiple facilities to capture your content?
• Do you have any experience working within the trade show industry ?
• Are you willing to travel across Canada to various shows and events to capture your content?
• If you speak French, how would you rate your written French language skills? (1 = barely, 10 = native)
• Do you have hands on experience with SEO, SEM, social media, email, and content marketing?
• In your past experience, have you developed and managed paid media campaigns (Google Ads, social platforms, etc.)?
• In your past experience, did you create and execute email marketing campaigns supporting Canadian audiences?
• In your past experience, how did you track KPIs and measure campaign performance across channels?
• In your past experience, did you produce regular reports and actionable insights for stakeholders?

Education:

• Bachelor's Degree (preferred)

Experience:

• Digital marketing: 2 years (required)

Language:

• French (preferred)

Work Location: Hybrid remote in Toronto, ON (Toronto District)