DIGITAL MARKETING SPECIALIST
This position works closely with the Marketing Manager, Marketing team, and other departments, including but not limited to; Food & Beverage, Slots, Table Games, Hospitality, and Bowling to develop, implement, analyze and report strategic digital and social media campaigns. This position’s primary focus is on paid digital marketing and remarketing campaigns, digital communications, and web content for multiple brands within the organization with a goal of increasing guest and public reach, engagement, awareness and loyalty.
Expectations of Leadership:
- Actively support, demonstrate, and promote the company’s core values.
- Be approachable and engaging with fellow team members
- Always treat individuals with dignity and respect regardless of job position.
- Demonstrate maturity through exhibiting excellent listening skills.
- Make educating, inspiring, and motivating your team central to your mission.
Responsibilities:
- Plan, create, schedule, implement and curate strategic social media and digital campaigns for specific marketing campaigns.
- Ability to effectively utilize, coordinate and manage social media management systems such as or like Hootsuite, Buffer or Shoutlet is preferred.
- Serve as videographer and photographer to generate real-time content for social media and digital placements with events and promotions.
- Interact and respond directly to guests on social media as a front-line and collaborative guest services ambassador, on-site resource, and casino representative.
- Write copies for social media posts, digital advertising copy, website content, email communications and other mediums for different venues, targeting specific demographics and behavioral traits through conversational tone and style.
- Maintain digital reputation and brand management, resolve inquiries and reply to reviews and posts on social media and digital platforms such as Facebook, Yelp, Google and website forms.
- Monitor digital presence for competitors and benchmark organizations, keeping pace with trends, relevant content and market evaluations.
- Ensures social media programs and web content enhance the SEO efforts.
- Maintain approved brand standards across all mediums.
- Maintain current working knowledge of social media and digital platforms, tools, practices, trends and capabilities, including but not limited to, WordPress, Facebook, Twitter, Instagram, Google+, LinkedIn and YouTube.
- Organize and maintain a library of digital creative assets for upcoming and posted content.
- Manage website content and landing pages for multiple websites; ability to effectively utilize or integrate with HTML5.
- Manage and maintain an app through content management, audience building, campaign management, digital communication, usage reports and analytics and other maintenance needed
- Work collaboratively with design team to format digital assets for optimized specifications across different social media and digital platforms. Ability to effectively utilize Adobe Photoshop applications.
- Other duties as assigned.
Minimum Requirements:
- Preference is given to qualified Santa Ana Tribal Members.
- Associate’s degree or its equivalent and three to five years of experience in the field or in a related area. Bachelor degree preferred, in Marketing, Advertising, PR, Communications or related field.
- Excellent computer skills and knowledge, with an emphasis in social media platforms and Microsoft Office, including: Word, Outlook, Excel, PowerPoint, and Photoshop.
- Solid ability to effectively utilize and navigate digital and social media tools and references.
- Ability to prioritize assignments, execute tasks with total accuracy and attention to detail, and excellent communication and organization skills.
- A smartphone capable of running company applications and communication systems is required. If a smartphone is not provided by the company, a candidate or employee may be provided a smartphone of the company’s choice, through a payroll deduction program.
- All employees are required to proficiently use a smartphone for company applications, email, and text.
- Must be able to obtain and maintain a Pueblo of Santa Ana Gaming and Regulatory Commission key gaming license.
Essential Mental Functions: The essential mental functions described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Maintains a strict level of confidentiality regarding company information.
- Must have strong verbal and written communication skills including the ability to give a professional and effective presentation and write complex reports.
- Strong numerical or statistical aptitude.
- Strong mathematical skills.
- Strong organizational skills.
- Proven ability to provide outstanding customer service.
- Must have excellent problem-solving abilities.
- Must be able to work in a fast-paced environment.
- Must be able to handle high-pressure situations and able to meet the demands of constant projects and deadlines.
- Must be a Team Player.
- Proven ability to handle conflict situations
Essential Physical Functions: The essential physical functions described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- While performing the duties of the position, the employee is frequently required to stand, walk, turn, use hands and fingers to grasp, handle, and feel, reach with hands and arms, talk and hear.
- Ability to type at least 45 words per minute.
- Ability to use electronic equipment including computers, adding machines and calculators.
- Must present self in a well-groomed, professional appearance.
- The employee must be able to lift up to 25 pounds.
- Must be able to work at a fast pace.
- Must be able to handle stress effectively.
- Must be able to maneuver around the office and the facility to collect and distribute all necessary documents.
- Must be able to sit for long durations of time.
- Physical ability to safely perform the essential job functions of the position.
Equipment Used:
- Smartphones, computers, laptop computers, and other traditional office equipment as required.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Employee’s duties are performed indoors in a climate controlled non-smoking environment.