Digital Marketing Specialist
Digital Marketing Specialist
Location: Coimbatore
Job Type: Full-Time | Permanent
Experience: 2–3 Years
About the Role
We are looking for a proactive and results-oriented Digital Marketing Specialist with 2–3 years of hands-on experience in performance marketing, SEO, lead generation, and analytics. The ideal candidate should be capable of independently planning, executing, and optimizing digital marketing campaigns while managing multiple projects and delivering measurable business outcomes. This role requires a strong understanding of the complete marketing funnel from attracting traffic to generating leads and conversions.
Key Responsibilities
- Plan, execute, and optimize Meta Ads and Google Ads campaigns.
- Manage campaign budgets, audience targeting, retargeting, and conversion-focused funnels.
- Improve campaign performance metrics such as CTR, CPC, CPA, and ROAS.
- Conduct keyword research, competitor analysis, and implement on-page SEO strategies.
- Perform basic technical SEO activities and monitor organic search performance.
- Collaborate with content creators, designers, and video editors to develop high-converting marketing assets.
- Create and optimize landing pages and lead-generation funnels using WordPress.
- Manage website updates and ensure a seamless user experience.
- Track campaign performance using Google Analytics 4 (GA4) and Google Tag Manager.
- Generate performance reports and provide actionable insights for optimization.
- Independently manage multiple projects while ensuring timely delivery and quality execution.
- Coordinate with internal teams to achieve project objectives.
- Support internal training initiatives by conducting sessions, reviewing projects, and assisting team members when required.
- Stay updated with the latest digital marketing trends, tools, and best practices.
Requirements
- 2–3 years of experience in Digital Marketing.
- Proven experience managing and optimizing Meta Ads and Google Ads campaigns.
- Strong understanding of performance marketing, lead generation, and conversion optimization.
- Hands-on experience with SEO, including keyword research and on-page optimization.
- Working knowledge of Google Analytics 4 (GA4) and Google Tag Manager.
- Experience managing WordPress websites and landing pages.
- Familiarity with SEO tools such as Ahrefs, SEMrush, or Ubersuggest.
- Ability to understand and optimize the complete customer journey from ad click to conversion.
- Strong analytical and problem-solving skills.
- Excellent communication and project management abilities.
- Experience working in an agency or handling multiple client accounts is preferred.
- Comfortable using AI tools such as ChatGPT and Canva to improve productivity and campaign execution.
- Ability to work independently with minimal supervision and take ownership of assigned projects.
Benefits
- Paid Time Off
- Leave Encashment
- Professional Growth Opportunities
- Exposure to Diverse Industries and Marketing Campaigns
Work Location
Coimbatore (Work from Office)
Apply Now
Mail Id: hr@highthink.in
Phone number : 9092250922
If you are passionate about digital marketing, enjoy solving growth challenges, and are eager to work in a fast-paced environment, we would love to hear from you.
Pay: Up to ₹30,000.00 per month
Work Location: In person