Digital Marketing Specialist
Company Name: - PROP4U
Website: - www.prop4u.co
Instagram: - https://www.instagram.com/prop4u.co/reels/
YouTube: - https://www.youtube.com/@prop4uIndia
About Us:
PROP4U is the top indigenous property consultancy, providing premium property marketing and advisory services to owners, developers, institutions, and investors. Specializing in new developments, we employ dedicated teams and proprietary software to ensure strategic value and maximum outreach for projects. With a vision to be the preferred real estate advisor, PROP4U aims to attract and retain the best talents, committed to delivering exceptional results for our clients.
Prop4U is a growing real estate firm, focused on providing top-notch sales and services. As channel partners and AOP, we work with leading projects, offering a dynamic and fast-paced environment where innovation thrives. We're looking for a seasoned Digital Marketing Specialist to lead and optimize our lead generation and help drive impactful business growth.
Position: Digital Marketing Specialist
Experience: 2+ years’
Salary: Up to ₹5 LPA (Negotiable and not a constraint for the right candidate)
Office Location: Thane (Kolshet)
Key Responsibilities:
- Develop, implement, and manage comprehensive digital marketing strategies across all platforms, including SEO/SEM, email marketing, social media, and display advertising.
- Lead and optimize campaigns across Google Ads, Meta Ads (Facebook/Instagram), and other digital channels, focusing on lead generation with a monthly budget of up to ₹10 lakhs.
- Design, build, and grow our social media presence, ensuring strategic alignment for engagement, brand positioning, and lead acquisition.
- Create and manage PPC (Pay-Per-Click) campaigns to generate high-quality leads through Google and Meta Ads, optimizing performance metrics such as CPL (Cost Per Lead) to drive efficient results.
- Analyze trends and insights, providing data-driven recommendations to maximize spend and improve campaign effectiveness.
- Collaborate with cross-functional teams to brainstorm new growth strategies, delivering innovative solutions that enhance lead generation and conversions.
- Plan, execute, and measure experiments, A/B tests, and conversion rate optimization (CRO) initiatives to continuously improve campaign outcomes.
- Regularly track and analyze website and marketing analytics using tools like Google Analytics, SEMRush, Omniture, etc., to report performance and suggest improvements.
- Stay updated with industry best practices, trends, and new technologies in digital marketing, lead generation, and campaign management.
Desired Candidate Profile:
- Education: Bachelor’s or Master’s degree in Marketing, Digital Marketing, or a related field.
- Experience: Proven experience in digital marketing, ideally within the real estate industry, with a strong understanding of the digital landscape.
- Skills:
o Expertise in Google Ads, Meta Ads (Facebook/Instagram), and Social Media Marketing for lead generation.
o Strong experience in running PPC campaigns and managing monthly ad budgets of up to ₹10 lakhs.
o Proven track record of reducing CPL (Cost Per Lead) while generating efficient and high-quality leads.
o Strong analytical skills with proficiency in web and marketing analytics tools (e.g., Google Analytics, SEMRush, Omniture, etc.).
o Creative thinker with excellent communication and content creation abilities.
o Ability to manage multiple projects and deliver results in a fast-paced environment.
Pay: ₹25,000.00 - ₹38,000.00 per month
Benefits:
- Flexible schedule
Work Location: In person