Digital Marketing Specialist - DTC Office
About Mountain View Pain Center:
Mountain View Pain Center is a comprehensive pain management and rehabilitation practice committed to treating the whole patient with compassion, innovation, and teamwork. We blend chiropractic care, physical therapy, pain management, and acupuncture to create individualized, evidence-based treatment plans that address pain at its source.
Our collaborative, patient-centered approach ensures every patient receives coordinated care from a multidisciplinary team working together towards the goals of restoring function, improving quality of life, and promoting long-term wellness. At Mountain View Pain Center, we believe healing happens best when providers communicate, support one another, and place the patient experience at the center of everything we do.
Position Summary:
We are seeking a creative, results-driven Digital Marketing Specialist to help expand our digital presence, strengthen our brand, and support patient growth initiatives across all service lines and locations. The Digital Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing initiatives across multiple platforms. This role combines digital strategy, content creation, graphic design, website management, social media marketing, SEO, and analytics to drive patient awareness, engagement, and growth.
The ideal candidate is both creative and analytical, capable of developing compelling content while measuring and improving campaign performance.
Essential Duties & Responsibilities:
Digital Marketing Strategy
- Develop and execute digital marketing campaigns aligned with organizational growth goals.
- Create and manage monthly marketing calendars and campaign schedules.
- Collaborate with leadership to support new clinic launches, service promotions, provider recruitment, and community outreach initiatives.
- Identify opportunities to improve digital presence and patient acquisition efforts.
Social Media Management
- Manage all company social media platforms, including Facebook, Instagram, LinkedIn, YouTube, and emerging channels.
- Develop engaging content that promotes providers, services, patient education, company culture, and events.
- Schedule, monitor, and optimize social media posts.
- Track social media performance and provide monthly reporting.
- Respond to comments and messages as appropriate while maintaining brand standards.
Website Management
- Maintain and update company websites.
- Create and publish landing pages, blog content, provider profiles, and service updates.
- Ensure websites remain optimized for user experience, SEO, and mobile responsiveness.
- Monitor website performance and identify opportunities for improvement.
- Coordinate with third-party vendors when necessary.
Search Engine Optimization (SEO)
- Develop and execute SEO strategies to improve organic search rankings.
- Conduct keyword research and competitor analysis.
- Optimize website content, metadata, local listings, and directory profiles.
- Monitor SEO performance using Google Analytics, Google Search Console, and related tools.
- Improve local SEO efforts for multiple clinic locations.
Content Creation
- Write and edit marketing copy for websites, blogs, email campaigns, social media, and advertising.
- Develop patient education content and provider-focused materials.
- Create content that supports both consumer and referral marketing efforts.
- Assist with video content planning and production.
Graphic Design & Creative Development
- Design digital and print marketing materials.
- Create brochures, flyers, presentations, event materials, signage, advertisements, and promotional assets.
- Ensure brand consistency across all marketing channels.
- Develop graphics for social media, email campaigns, and website content.
Email Marketing
- Create and manage email marketing campaigns.
- Build and maintain email lists.
- Analyze campaign performance and optimize open rates, click-through rates, and conversions.
Analytics & Reporting
- Monitor and report on website traffic, SEO performance, social engagement, and campaign effectiveness.
- Track key performance indicators (KPIs) and provide actionable recommendations.
- Generate monthly performance reports for leadership.
Marketing Team Support
- Support provider relations and field marketing teams with digital and print collateral.
- Assist with event marketing, sponsorships, and community outreach initiatives.
- Collaborate with internal stakeholders to execute marketing campaigns and initiatives.
Minimum Experience & Qualifications:
Required
- Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, or related field.
- 2+ years of digital marketing experience.
- Experience managing social media platforms and content calendars.
- Strong writing, editing, and communication skills.
- Experience with website content management systems (WordPress preferred).
- Basic graphic design experience using Adobe Creative Suite, Canva, or similar tools.
- Familiarity with Google Analytics and SEO best practices.
Preferred
- Healthcare marketing experience.
- Experience managing multiple brands or locations.
- Knowledge of local SEO strategies.
- Experience with email marketing platforms.
- Video editing and content creation experience.
- Google Analytics and Google Ads certifications.
Skills & Competencies
- Creative thinker with strong attention to detail.
- Strong project management and organizational skills.
- Ability to manage multiple projects and deadlines simultaneously.
- Data-driven mindset with strong analytical abilities.
- Self-motivated and capable of working independently.
- Collaborative team player with excellent interpersonal skills.
Work Location: DTC Corporate Office
Salary Range: $70,000 to $80,000 annually
Benefits:
- 401(k) matching
- Dental, Health and Vision insurance
- Life insurance
- Paid time off
- Short and Long term disability