Digital Marketing Specialist
WHO WE ARE
DRMG is a Fun, Family, and entrepreneurial-oriented company where every person in the company supports the overall success of the organization. Your work matters here and we need more people like you who can communicate well, build great relationships, and thrive in a complex and fast-paced environment.
DRMG (Direct Response Media Group) has been helping businesses of all sizes boost sales and brand recognition through Targeted Direct Mail Campaigns for more than 20 years.
We are Canada’s leading Direct Mail company delivering a wide range of neighbourhood mail, including our widely recognized Money Saver brand to over 175 million homes annually. We are also a Canada Post Expert Partner, and their largest shared mail customer.
OUR PURPOSE
Helping Canadians save, businesses grow, and neighbourhoods thrive!
OUR CORE VALUES
We Practice Ferocious Client Service
We Treat People Right
We Know How To Have A Good Time
We Are In This To WIN!
The Team Is The Heart Of Everything
We Contribute To Our Communities
SUMMARY
We are looking for a data-driven professional who owns the numbers to join our team as a Digital Marketing Specialist. In this role, you will own the execution, optimization, and end-to-end reporting of multi-channel paid campaigns to drive measurable lead generation. Your focus will be to maximize campaign ROI by monitoring daily cost-per-lead metrics to ensure optimal budget allocation. Running landing page testing on headlines, calls to action, form lengths, and page structures to consistently improve conversion rates.
You will also build and maintain live HubSpot performance dashboards for executive leadership. Your responsibilities include managing external search engine marketing and search engine optimization (SEO) vendors to ensure weekly targets are met. Leading the paid social in-housing strategy by taking full ownership of campaign deployment and audience targeting.
Posting Status: This posting is for an existing vacancy.
AS A DIGITAL MARKETING SPECIALIST, YOU WILL MAKE YOUR IMPACT BY:
Serving as the primary internal liaison for our external digital agency, managing weekly briefings and performance scorecards for Google Ads and SEO.
Monitoring Google Ads account health weekly, tracking vital metrics such as CPL by campaign, quality score, impression share, and conversion rates.
Identifying underperforming ad groups or search campaigns and provide strategic recommendations for improvement.
Ensuring all external paid search targeting aligns directly with the Ideal Customer Profiles (ICP) defined by the Sales Enablement team.
Writing comprehensive, conversion-focused landing page briefs for our web contractor, emphasizing single-CTA structures and ICP-specific messaging.
Conducting rigorous QA testing prior to launch, verifying HubSpot form integration, UTM parameters, mobile responsiveness, and page load speed.
Running post-launch performance reviews using heatmap analysis, form completion tracking, and drop-off reports.
Documenting A/B testing variations and performance data systematically to build an internal CRO knowledge base.
Maintaining the master HubSpot marketing dashboard, displaying real-time CPL by channel, lead volume by source, and pipeline conversion rates.
Consolidating data from Google Analytics 4 (GA4), CallRail, and Google Ads weekly into a streamlined performance report.
Translating complex data sets into clear executive summaries, explaining what the numbers mean and proposing concrete next steps.
Ensuring every digital marketing campaign has airtight, end-to-end attribution mapping from initial click to closed revenue.
Activating in-house Meta Ads, building ICP-specific audience segments, ad sets, and dedicated landing page pairings.
Activating LinkedIn Ads, structuring precise target segments focused on franchise owners and marketing managers.
Benchmarking paid social CPL metrics against legacy Google Ads data monthly to optimize cross-channel budget allocation.
YOU CAN EXCEL AS A DIGITAL MARKETING SPECIALIST IF YOU HAVE:
2 or more years of professional experience directly executing paid advertising campaigns on Google Ads, Meta Business Manager, and LinkedIn Campaign Manager
Strong working knowledge of digital marketing channels including paid search, paid social, display, email, and organic social media.
Strong understanding of landing page CRO best practices including form optimization, user experience (UX), and continuous A/B testing.
Ability to write clear, compelling copy for ads, social posts, landing pages, and email campaigns.
An analytical mindset with the ability to interpret performance data and translate insights into actionable recommendations.
Strong organizational skills with the ability to manage multiple campaigns, documentation, and deadlines simultaneously.
Excellent interpersonal and communication skills, both verbal and written, with the ability to work independently and collaboratively across departments.
Detail-oriented with a strict commitment to quality, confidentiality, and accuracy in all deliverables.
WHAT’S IN IT FOR YOU
Compensation: The expected salary range for this position is $56,500 - $70,000 per year.
The opportunity to be a part of a collaborative, fast-paced environment with a team that consistently provides a high level of service to clients and internal departments.
Involvement with a team that demonstrates integrity, respect, and trust as part of our core values which we practice every day - WE TREAT PEOPLE RIGHT!
A culture of transparency, where team members are involved in important conversations and encouraged to bring new innovative ideas to the team. We believe in our team members’ skills and abilities!
A high level of collaboration with a team that is eager to help you succeed in your role and grow in your career. - THE TEAM IS THE HEART OF EVERYTHING!
A fun working environment with the opportunity to participate in our cultural activities, including seasonal campaigns to give back to our community, team lunches, and online trivia - WE KNOW HOW TO HAVE A GOOD TIME & WE CONTRIBUTE TO OUR COMMUNITIES!
We offer a hybrid work model designed to foster collaboration and team connection. You will spend a portion of your week in our Oakville office (alongside Eddie & Sophie, our office dogs!) and a portion working remotely, based on role requirements and team needs.
A health care spending account for you and your family, and paid time-off. We want our team to be happy and healthy!
Gain meaningful work experience working with a passionate Canadian organization that has proudly been serving Canadian businesses for over 20 years - WE PRACTICE FEROCIOUS CLIENT SERVICE!
DRMG uses AI-enabled tools to help sort applications based on job-related criteria. All candidates are reviewed by a member of our People & Culture team before a final decision is made.
DRMG is an equal-opportunity employer that fosters an inclusive, equitable, and accessible environment that brings people together to realize their full potential. We are committed to compliance with all applicable legislation including providing accommodation for applicants with disabilities. Please advise us at any point during the recruitment and selection process if you require accommodation. We thank all applicants for their interest in DRMG. While only those selected for an interview will be contacted, any candidate who participates in an interview will be notified of the hiring decision within 45 days of their final interview.