Digital Marketing Specialist – ETF Shares
Digital Marketing Specialist
ETF Shares | Australia
Join a fast-growing investment firm specialising in exchange-traded funds (ETFs), helping connect financial advisers and retail investors through data-driven digital marketing and content strategies.
About the Role
As a Digital Marketing Specialist, you will plan, execute, and optimise digital campaigns to promote ETF products, improve investor engagement, and support business growth across multiple online channels.
Key Responsibilities
Digital Campaign Management
Plan and execute digital marketing campaigns across Google, LinkedIn, email, and social media
Promote ETF products to financial advisers and retail investors
Support product launch campaigns and investment strategy promotions
Coordinate multi-channel marketing activity across paid and organic channels
Website & Content Management
Manage updates to website pages and landing content
Publish ETF product information, market insights, and investment articles
Optimise website content for SEO and investor engagement
Ensure all financial content aligns with branding and compliance standards
Performance Marketing & Analytics
Track campaign performance using Google Analytics and related tools
Monitor engagement, lead generation, and conversion metrics
Prepare marketing performance reports for leadership
Optimise campaigns based on data insights (CPL, CTR, ROI)
Social Media & Investor Engagement
Manage LinkedIn and professional financial communication channels
Create content explaining ETF products, market updates, and insights
Support investor education campaigns and webinars
Collaborate with investment teams to simplify financial messaging
Cross-Team Collaboration
Work with investment analysts, product, and compliance teams
Ensure marketing materials meet financial regulatory requirements
Support product launches and investor communications strategy
Coordinate with external agencies when required
What We’re Looking For?
Degree in Marketing, Business, Finance, or Communications
2–5 years experience in digital marketing
Strong knowledge of SEO, SEM, Google Ads, and LinkedIn marketing
Experience with email marketing platforms and Google Analytics (GA4)
Financial services or fintech experience is an advantage
Strong writing and content creation skills
High attention to detail, especially in regulated content environments
Pay: From $7,500.00 per month
Benefits:
- Dental insurance
- Employee mentoring program
- Health insurance
- Life insurance
- Parental leave
- Professional development assistance
- Referral program
- Salary packaging
- Visa sponsorship
- Vision insurance
Work Location: In person