Digital Marketing Specialist - Performance Marketer

Performance Marketer (Media Buying & Account Management)

Location: Enmore, NSW

Job Type: Full time (100% In-Office)

Mad Lab Media is a fast growing, boutique agency specialising in high-converting online advertising across Search, Social, and Streaming platforms. We're a team of young creatives who build results-driven campaigns that have an immediate positive impact for our clients.

From media buying, creative strategy, and content creation, we handle it all, and we need another sharp performance marketer to step into the lab and grow with us.

The Role:

• As our new Performance Marketer, you will own campaigns from strategy to execution, working with a client base of diverse brands.
• Media Buying & Strategy: Strategising, setting up, and launching high performing campaigns across Meta, Google, and other popular digital platforms.
• Funnels: Building and A/B testing high converting landing page formats and funnels.
• Creative Strategy: Ideation, storyboarding, and scriptwriting for ad creative, keeping up with the latest trends and scroll-stopping content formats.
• Client Facing: Complete management of client accounts. You'll work directly with senior stakeholders and founders, presenting trends and interpreting data.
• Data Fluency: Deep understanding of key metrics, including CPA, ROAS, MER, AOV and LTV, and how they align with wider business objectives.

Must Haves:

We are looking for someone sharp and execution-focused who is eager to learn and grow. Please only apply if you meet the following:

• Proven Track Record: A solid performance marketing background (ideally agency side) with a history of running profitable paid ads campaigns.
• Creative: Understands how visual media resonates with a brands key audience and is up to date with the latest trends and creative formats. Understanding of Canva, CapCut and other popular creative tools.
• Ad Spend Experience: Managed at least $1,000 a day in combined ad spend.
• Platform Mastery: Deep understanding of Facebook Ads Manager, Google Ads, and the associated analytics. An understanding of AI and how AI tools can streamline your work and make you more efficient.
• Growth Mindset: A genuine dedication to upskilling, continuously learning, and expanding your digital knowledge.
• Communication: Excellent verbal and written communication skills for building trust with clients.
• Execution: Highly efficient, organised, task-oriented, and able to juggle multiple projects without breaking a sweat.

Why Work with Mad Lab:

• Massive Growth Potential: We offer an unparalleled career progression plan. The right person stepping into this role will have the opportunity to grow fast.
• Vibe & Culture: We are super easy-going, passionate people built around innovation and continuous growth. You'll be working amongst some of the best and brightest minds in digital to learn from.
• Location: Our office is in bustling Enmore. You'll be surrounded by Sydney's best cafes, restaurants, bars, pubs, and independent retailers.
• Constant Evolution: Ongoing training to continuously advance your technical knowledge, plus unique training around business acumen, financial literacy, and P&L management.

Please Note:

• This is a 100% full time, in-office role at our Sydney studio to collaborate closely with our creative team.
• No work-from-home options are available, so please do not apply if you are looking for remote or hybrid work.
• You must be an Australian resident/citizen, please do not apply if you do not have a permanent visa.

How to Apply:

If you're ready to build something cool with a team of young creatives, we want to hear from you.

• Hit apply and submit your resume.
• Include a custom cover letter confirming that you understand the job role and meet all the requirements listed above.

Next Steps:

• Shortlisted applicants will be asked to prepare a brief 2-4 minute selfie/loom video introducing themselves and will be asked to send over evidence of previous profitable ad campaigns.
• All applications are strictly confidential. Only shortlisted candidates will be contacted.
• No question is a dumb question - Ask us anything during the process. Best of luck!

Pay: From $70,000.00 per year

Application Question(s):

• Are you an Australian Citizen or Permanent Resident?

Experience:

• Media buying: 1 year (Required)

Language:

• English fluently (Required)

Work Location: In person