Digital Marketing Specialist

The role focuses on generating quality B2B leads, enhancing brand visibility, and supporting sales growth.

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Key Responsibilities

• Plan and execute digital marketing strategies for engineering products and services
• Manage company website, SEO, and online presence
• Handle Google Ads, LinkedIn Ads, and email marketing campaigns
• Create and manage technical content (brochures, case studies, blogs, presentations)
• Promote company capabilities on LinkedIn, YouTube, and industrial platforms
• Generate qualified leads and coordinate with the sales team
• Track campaign performance and prepare monthly reports
• Maintain customer data and CRM records
• Support online promotions, exhibitions, webinars, and trade shows
• Coordinate with design, production, and engineering teams for marketing inputs

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Qualifications & Skills

• MBA In Digital Marketing
• Experience in B2B / Industrial / Manufacturing Digital Marketing
• Strong knowledge of SEO, SEM, Google Analytics, and Social Media Marketing
• Understanding of engineering products, tooling, or manufacturing processes
• Good communication and presentation skills
• Proficiency in MS Office, Canva/Design tools (preferred)
• Experience with CRM tools (Zoho/Salesforce – added advantage)

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Preferred Profile

• Background in Mechanical / Industrial / Production Engineering
• Experience in manufacturing or toolroom marketing
• Ability to understand technical drawings and specifications
• Exposure to export/international marketing is an added advantage

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Key Performance Indicators (KPIs)

• Number of qualified leads generated
• Conversion rate from digital campaigns
• Website traffic and engagement
• Campaign ROI
• Brand visibility in industrial markets

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Compensation & Benefits

• Salary: As per company standards and experience
• Performance-based incentives
• PF, ESI, Insurance (as applicable)
• Learning & growth opportunities

Pay: ₹400,000.00 - ₹500,000.00 per year

Benefits:

• Flexible schedule

Application Question(s):

• Can you Travel to Devanahalli location, and Do you have Strong knowledge of SEO, SEM, Google Analytics, and Social Media Marketing
• Do you have Experience in manufacturing or toolroom marketing

Work Location: In person