Digital Marketing Specialist

Mapúa University (MU) is one of the top Engineering schools in the Philippines. With ABET-accredited programs delivered through cutting-edge methods and state-of-the-art facilities, Mapúa trains and forms individuals to possess important knowledge, skills, and values, collectively known as outcomes, that will make them globally competitive and truly qualified to serve a wide range of professions in different fields. Mapúa is a member of Yuchengco Group of Companies (YGC).

Just recently, Mapúa University entered a partnership with Cintana Education, a global leader in international education, and Arizona State University, a top 1% global university ranked as the most innovative university in the U.S. The purpose of this partnership is to transform Mapúa University, which is known today for excellence in engineering and technology into a comprehensive university with a newly positioned and enhanced Business School and a new Medical and Health Sciences School.

DIGITAL MARKETING SPECIALIST (INTRAMUROS CAMPUS)

Responsibilities:

• Develop and implement comprehensive digital marketing strategies to enhance the institute’s online presence and brand awareness.
• Create, curate, and manage engaging content for digital platforms.
• Optimize website content for search engines (SEO) to improve organic search rankings.
• Develop and execute social media strategies to increase engagement and followers.
• Track and analyze the performance of digital marketing campaigns using tools (e.g., Google Analytics).
• Provide regular reports on campaign performance and insights for improvement.
• Conduct market research to identify trends, opportunities, and competitive analysis.

Qualifications:

A. Education: Bachelor’s degree in marketing, communications, business, or a related field.

B. Required Skills/Competencies:

• Strong understanding of digital marketing concepts and best practices.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO tools, social media management tools).
• Excellent written and verbal communication skills. o Creative thinking and problem-solving abilities.

C. Work Experience: 1-2 years of relevant work experience

Benefits Upon Regularization:

• Additional monthly allowance
• 14th-month pay
• Performance and lump-sum bonuses
• Health and life insurance coverage
• Undergraduate scholarship for a qualified dependent
• Paid leaves

Data Privacy Notice

By submitting your application, you consent to the collection, use, and processing of your personal data by Mapúa University in accordance with the Data Privacy Act of 2012 and the University's data privacy policies. Your information will be used solely for recruitment purposes and will be kept confidential.

#mapuajobs

Job Type: Full-time

Benefits:

• Company Christmas gift
• Company events
• Employee discount
• Health insurance
• Life insurance
• On-site parking
• Pay raise
• Promotion to permanent employee

Ability to commute/relocate:

• Manila: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Please input your portfolio link here (Google Drive, personal website, etc.)
• Salary range is Php20,000-23,000/month. Are you amenable?

Work Location: In person