Digital Marketing Specialist

RetainPro Management

Marketing & Communications

Today

Lagos Full Time Confidential

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Experience Level: Entry level Experience Length: 2 years

Job descriptions & requirements

The Client is seeking a Digital Marketing & Growth Executive to lead and execute all digital initiatives across the company. This role will be responsible for managing online presence, driving patient acquisition, improving conversion rates, and strengthening our digital brand.

The ideal candidate is a hands-on digital generalist capable of managing websites, social media, campaigns, and creative design while supporting the clients mission of empowering doctors through digital healthcare.

Key Responsibilities

Digital Marketing & Growth

Plan and execute digital marketing campaigns to drive patient acquisition.

Manage paid advertising across platforms (Google Ads, Meta Ads, etc.).

Monitor campaign performance and optimize for conversions.

Track and report on key marketing metrics including traffic, CAC, and bookings.

Social Media Management

Manage social media presence across all platforms.

Develop and publish engaging content including health education and doctor visibility posts.

Coordinate campaigns featuring partner doctors.

Monitor engagement and grow the community.

Website Management

Manage and update websites.

Ensure content is up to date and optimized for SEO.

Improve website conversion for consultation bookings.

Work with technical teams on landing pages and new digital features.

Graphic Design & Content Creation

Design marketing materials including:

Social media creatives

Promotional banners

Campaign graphics

Doctor visibility materials

Support creation of marketing videos, reels, and digital assets.

Brand & Visibility

Maintain consistent brand presentation across all digital platforms.

Support public campaigns such as health awareness initiatives and media collaborations.

Promote doctors to increase visibility and trust.

Key Performance Indicators (KPIs)

Growth in consultation bookings

Website traffic and conversion rates

Social media engagement and reach

Cost per acquisition (CPA)

Campaign performance and ROI

Requirements

2–4 years experience in digital marketing or growth marketing.

Strong understanding of social media marketing and paid advertising.

Experience managing websites (WordPress or similar platforms).

Graphic design skills using tools such as Canva, Adobe, or similar.

Strong analytical and reporting skills.

Ability to work in a fast-paced startup environment.

Preferred Skills

Experience in healthtech or digital platforms.

Basic knowledge of SEO and website optimization.

Experience running conversion-driven campaigns.

Ability to create simple marketing videos or reels.

Why Join

Be part of a mission-driven healthtech company.

Work directly on a product transforming digital healthcare.

Opportunity to build and lead digital growth strategy.

Digital Marketing Specialist

Digital Marketing Specialist

RetainPro Management

Marketing & Communications

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Job descriptions & requirements

About RetainPro Management