Digital Marketing Specialist

Job Overview
We are seeking a highly motivated and detail-oriented Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing innovative digital marketing strategies to enhance brand visibility, drive online engagement, and increase sales across various e-commerce platforms. This role requires a strong understanding of SEO, paid advertising, content creation, and analytics to optimize marketing campaigns effectively. The Digital Marketing Specialist will play a key role in managing multiple digital channels, including social media, email marketing, and paid search, ensuring alignment with overall business goals.

Responsibilities

• Develop and implement comprehensive digital marketing strategies across multiple channels including SEO, Google Ads, Facebook Advertising, and email marketing campaigns.
• Manage and optimize e-commerce platforms using WordPress and other CMS tools to ensure seamless user experience and conversion optimization.
• Conduct keyword research and utilize SEO best practices to improve organic search rankings and website traffic.
• Design engaging graphics and visual content using Adobe Photoshop, Adobe Creative Suite, and graphic design tools to support marketing campaigns.
• Monitor and analyze campaign performance using Google Analytics, Google AdWords, and other analytics tools; generate reports to inform future strategies.
• Manage paid advertising campaigns on Google Ads, Facebook Ads, and other platforms to maximize ROI.
• Maintain website content updates, perform A/B testing, and optimize landing pages for better engagement.
• Collaborate with cross-functional teams including sales, content creators, and web developers to ensure cohesive branding and messaging.
• Stay current with the latest trends in digital marketing technologies and best practices to continually improve campaign effectiveness.

Qualifications

• Proven experience in digital marketing with a strong understanding of e-commerce platforms.
• Proficiency in SEO techniques, keyword research, Google Analytics, Google AdWords/Ads, Facebook Advertising, and email marketing tools.
• Skilled in graphic design software such as Adobe Photoshop and Adobe Creative Suite.
• Experience working with WordPress websites; knowledge of HTML, CSS, JavaScript is a plus.
• Familiarity with SQL for data analysis is desirable.
• Strong analytical skills with the ability to interpret data insights into actionable strategies.
• Excellent communication skills with the ability to collaborate effectively across teams.
• Knowledge of Google AdWords certification or similar credentials is preferred.
• Creative mindset with attention to detail in content creation and campaign execution. This position offers an exciting opportunity for a passionate digital marketer eager to make an impact through innovative strategies and data-driven decision-making within a collaborative environment.

Job Type: Full-time

Pay: $25.21-$31.67 per hour

Benefits:

• Flexible schedule
• Paid time off
• Work from home

Work Location: Remote