Digital Marketing Specialist - SEO/SEM

** This is on-site job. No remote or WAH. **

Seeking a skilled digital marekting specialist with a strong background in e-commerce to work with our team. The ideal candidate will have at least two years of experience in SEO-driven content writing and SEM, with a proven track record of driving organic traffic and managing paid search campaigns. You will play a key role in optimising website content, landing pages and paid Ads to enhance visibility and conversions.

Key Responsibilities:

• Write and optimise SEO-friendly content for product pages, category pages, blogs, and marketing materials.
• Outreach for link building
• Building and optimising for AI (ChatGPT, Gemini) platform
• Conduct keyword research and implement on-page and off-page SEO strategies to improve search rankings.
• Develop and manage Google Ads and other SEM campaigns to maximise traffic and conversions.
• Manage Google Merchant center
• Optimise product descriptions and metadata for improved search performance.
• Track and analyse SEO and SEM performance metrics using tools like Google Analytics, Search Console, and SEMrush.
• Improve conversion rates by enhancing landing pages and ad copy.
• Stay updated with e-commerce SEO trends, Google algorithm updates, and PPC best practices.

Requirements:

• Minimum 2 years of experience in SEO, and SEM, preferably in an e-commerce environment.
• Strong knowledge of Google Ads, keyword research, and search engine algorithms.
• Experience with SEO tools (Ahrefs, SEMrush, Moz, or similar).
• Ability to write engaging, persuasive, and conversion-focused content.
• Familiarity with e-commerce platforms (Shopify, WooCommerce etc.).

Pay: $60,000.00 – $70,000.00 per year

Application Question(s):

• How many years of experience do you have in SEO and online marketing?

Work Authorisation:

• Australia (Preferred)

Work Location: In person