Digital Marketing Specialist - Social Media Community Management
About the Role:
We are seeking a talented Social Media Community Manager to join our team. The successful candidate will be responsible for managing our social media platforms, creating engaging content and building and maintaining a strong relationship with our followers, customers and prospects. This role will involve developing and implementing social media strategies, monitoring and analyzing metrics and collaborating with internal teams to ensure alignment with our brand. .
Essential Duties and Responsibilities:
Develop and implement social media strategies that align with the organization's goals and objectives.
Create and curate engaging content, including graphics and written posts, that resonates with our followers and customers.
Monitor and respond to comments and messages on social media platforms in a timely and professional manner as necessary.
Build and maintain relationships with our followers to foster a sense of community.
Analyze social media metrics and provide insights and recommendations for improvements.
Collaborate with internal teams, including marketing and customer service to ensure alignment with our brand and messaging.
Work with product marketers on best practices for turning their existing content into strategic, social-first posts.
Attend brainstorm meetings, provide analytics to guide discussion, and develop plans
Stay up to date with social media trends, best practices and emerging platforms.
Research relevant hashtags and create tracking URLs for each post.
Ensure post frequency and content mix adheres to our social media strategy.
Ability to analyze data and provide insights and recommendations.
Performs other duties as assigned by supervisor.
Education:
Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
Job Qualifications:
5-7 years of social media experience with an emphasis on organic and community management.
Passion for social media and community building. Expert in all social media platforms (Meta, Twitter/X and LinkedIn), Hootsuite, Meltwater and GaggleAMP.
Excellent communication, both written and verbal are key to this role as well as being able to react quickly to internal and external changes.
Analytical Tools: Proficiency in using analytics tools to measure campaign performance.
Communication Skills: Strong written and verbal communication skills.
Preferred Skills:
Experience using social tools (e.g., Meltwater, Brandwatch, Sprout, or similar) to identify trends, sentiment and audience insights.
Exposure to paid social amplification and an understanding of how organic and paid strategies complement each other, even if hands-on execution is limited.
Familiarity with content performance analytics, including interpreting engagement metrics, follower growth, click-through rates, and platform insights to refine strategy.
Experience working in regulated or matrixed organizations, adapting tone and messaging to align with brand, legal and compliance guidelines.
Ability to collaborate with product marketing or content teams to repurpose long-form content into social-first assets.
Comfort experimenting with new formats and emerging platforms, applying best practices while maintaining brand consistency.
Our Interview Practices
To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.