Digital Marketing Specialist
Overview
We are seeking a dynamic and detail-oriented Digital Marketing Specialist to join our innovative marketing team. This role is ideal for a creative professional with a strong understanding of digital marketing strategies, e-commerce platforms, and data analytics. The successful candidate will be responsible for developing and executing digital campaigns that enhance brand visibility, drive online traffic, and increase sales across various digital channels. Experience with SEO, Google Ads, social media advertising, and web development tools is highly valued. This position offers an exciting opportunity to contribute to a growing company committed to leveraging cutting-edge marketing techniques.
Duties
- Develop, implement, and manage comprehensive digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and email marketing channels.
- Conduct keyword research and optimize website content for SEO to improve organic search rankings.
- Manage and update the company’s website using WordPress, ensuring content is current, engaging, and optimized for search engines.
- Design visually appealing graphics and marketing materials using Adobe Photoshop and Adobe Creative Suite to support campaigns.
- Analyze website traffic and campaign performance using Google Analytics and other analytics tools to measure effectiveness and inform future strategies.
- Create and manage paid advertising campaigns on Google AdWords/Google Ads, optimizing for ROI.
- Collaborate with cross-functional teams to develop content strategies aligned with brand goals.
- Perform A/B testing on ads, landing pages, and email campaigns to maximize engagement.
- Conduct competitor analysis and stay updated on industry trends to identify new opportunities in digital marketing.
Experience
- Proven experience in digital marketing roles with a focus on e-commerce platforms.
- Strong knowledge of SEO best practices and keyword research techniques.
- Hands-on experience with Google Ads/Google AdWords, Facebook Advertising, and email marketing platforms.
- Proficiency in Adobe Photoshop, Adobe Creative Suite, WordPress, and Google Analytics.
- Experience managing paid advertising campaigns with demonstrated success in driving traffic or conversions.
- Familiarity with graphic design principles for creating compelling visual content.
- Ability to analyze data effectively using analytics tools to inform strategic decisions.
- Prior experience in digital marketing strategy development within a fast-paced environment is preferred. This role is ideal for a motivated individual eager to leverage their skills in a collaborative setting while contributing significantly to our company's growth through innovative digital marketing initiatives.
Pay: $55,000.00-$65,000.00 per year
Work Location: Remote