Digital Marketing Specialist

Executive – Digital Marketing

Company: Ellow Technologies
Location: Infopark Kochi (Hybrid)
Experience: 1+ yrs
Employment Type: Full-time

About Ellow

Ellow is a fast-growing technology company focused on automating business workflows using GenAI. We also help organizations connect with highly skilled technology talent that drives real business outcomes.

Role Overview

We are looking for a motivated Executive – B2B Digital Marketing to support our brand-building, lead generation, and digital marketing initiatives.

The ideal candidate should have hands-on experience in LinkedIn marketing, social media campaigns, email marketing, content creation, and campaign execution in a B2B environment.

Key Responsibilities

Social Media & Content Marketing

• Manage and execute campaigns across LinkedIn and Instagram
• Create, schedule, and publish engaging content
• Support leadership branding through LinkedIn content initiatives

Email & Lead Generation

• Plan and execute email marketing campaigns for lead generation and engagement
• Collaborate with sales teams to drive qualified leads

Content Development

• Write blogs, website content, case studies, newsletters, and social media posts
• Contribute to thought leadership and brand storytelling

Campaign Execution & Coordination

• Work with business and sales teams on campaigns for talent marketplace and staffing services
• Support webinars, events, and employer branding initiatives
• Maintain marketing calendars and ensure timely delivery

Analytics & Optimization

• Track campaign performance (leads, engagement, conversions)
• Prepare performance reports and insights
• Assist in SEO activities (keyword research, blog optimization, website updates)

Market Research

• Analyze competitors, industry trends, and target customer segments

Required Skills & Qualifications

• Graduate / BBA / MBA with 1–2 years of experience in digital marketing
• Experience in B2B marketing (Mandatory)
• Strong understanding of:
• LinkedIn & Instagram marketing
• Email marketing
• Content marketing
• Excellent written communication and content creation skills
• Basic knowledge of:
• SEO
• Google Analytics
• Social media analytics
• Knowledge with tools like:
• Canva
• Mailchimp
• LinkedIn Campaign Manager
• HubSpot (or similar platforms)
• Strong attention to detail and ability to manage multiple campaigns

Preferred Skills

• Experience running LinkedIn Ads and lead generation campaigns
• Knowledge of SEO and website content optimization
• Experience in writing blogs and thought leadership content
• Exposure to B2B marketing in technology, staffing, or HR domains

Why Join Ellow

• Opportunity to work closely with the leadership team
• Exposure to a fast-growing talent marketplace and technology services business
• Hands-on experience in B2B digital marketing and employer branding
• Dynamic, fast-paced, and entrepreneurial work environment

Pay: Up to ₹35,000.00 per month

Work Location: In person