Digital Marketing Specialist

Job Summary

We are looking for a Digital Marketing Executive to manage and execute online marketing strategies for our diamond and jewellery business. The candidate will be responsible for increasing brand awareness, generating online leads, and managing digital campaigns across multiple platforms.

Key Responsibilities

• Plan and execute digital marketing campaigns to promote diamonds, lab-grown diamonds, and jewellery products.
• Manage social media platforms such as Instagram, Facebook, LinkedIn, and YouTube.
• Handle SEO, SEM, and Google Ads campaigns to improve website traffic and lead generation.
• Coordinate with design and content teams for marketing creatives, product posts, and promotional campaigns.
• Manage e-commerce platforms and marketplaces (Amazon, Flipkart, Shopify, etc.) if applicable.
• Monitor and optimize paid ad campaigns (Meta Ads, Google Ads) for better ROI.
• Create engaging content, product promotions, and festival campaigns for the jewellery market.
• Track digital marketing performance using tools like Google Analytics, Meta Business Manager, etc.
• Maintain brand presence and manage online reputation and customer engagement.
• Coordinate with internal sales and merchandising teams for campaign planning and product launches.

Key Skills Required

• Knowledge of SEO, Google Ads, Meta Ads, and Social Media Marketing
• Experience in content marketing and campaign planning
• Understanding of luxury product or jewellery marketing
• Basic knowledge of website management (WordPress / Shopify)
• Strong communication and analytical skills

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business, or related field
• Certification in Digital Marketing / Google Ads / SEO will be an advantage.

Job Type: Full-time

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

• Flexible schedule
• Food provided
• Paid time off
• Provident Fund

Work Location: In person