Direct Marketing Campaign Manager | Waterfall, Midrand, Johannesburg, Gauteng | Permanent
VACANCY | DIRECT MARKETING CAMPAIGN MANAGER | WATERFALL, MIDRAND, GAUTENG | PERMANENT
PSGs commitment to transform and embrace diversity is what drives us to achieve a diverse workplace with employment equity as a key goal to create an inclusive workforce. In achieving our employment equity goals, we give preference to applicants from designated groups, and we encourage people with disability to apply.
Job description:
The Direct Marketing Campaign Manager will be responsible for the strategy, management and execution of all marketing activities and campaigns relating to the online platform with a strong focus on digital targeting and marketing
Responsibilities:
- Plan, develop, manage, and optimize marketing campaigns (once-off and always-on), for the PSG Online platform
- Plan, develop and manage the content strategy including format, channel and frequency for the PSG Online platform
- Drive audience segmentation within the platform from existing client base and execute continuous up-and-cross sell campaigns
- Ensure all deliverables are up to standard and aligned with PSG online brand
- Monitor the progress of ongoing content and marketing campaigns and report on the effectiveness of the marketing initiatives. This includes running A/B tests and continuously optimizing email and social media campaigns for acquisition and conversions
- Engage with the sales and development team to implement and utilize strategy and functionality
- Track and monitor campaign performance, prepare reports, provide actionable insights, and suggest improvements based on findings
Minimum requirements:
- Bcom Degree (Marketing / digital related qualification)
- A minimum of 3 years’ experience within a similar role
- Strong experience in running data-driven campaigns across for different channels
- Experience in Fintech platform marketing
Competencies:
- An understanding and passion for the financial markets/funds/securities
- Be sufficient in independent research.
- Advanced competency to the MS Office suite required
- Team player
- Strong project management skills
- Ability to generate impactful campaigns
- Ability to measure and report on success of campaigns
- Understanding of the online / fintech space
How to apply:
Candidates interested must apply here by no later than 24 June 2026 OR browse available PSG Careers vacancies http://bit.ly/3bD2iAk.
By submitting your application, you are giving PSG Financial Services implicit consent to the storage and processing of your personal information. If you are not contacted within 4 weeks of your application, please accept that your application was not successful