Email Marketing Specialist

Job Title
Demand Generation Marketer (Email Marketing & LinkedIn Ads)About the Role

We are looking for a data-driven and results-oriented Demand Generation Marketer to drive qualified lead generation and pipeline growth through email marketing, LinkedIn advertising, and marketing automation.

The ideal candidate should have hands-on experience managing LinkedIn ad campaigns, creating lead magnets, executing email nurture campaigns, and optimizing the marketing funnel from MQL to SQL. This role requires a strong understanding of conversion metrics, business impact, and B2B demand generation strategies, preferably within SaaS and eCommerce industries.

Key Responsibilities

• Develop and execute demand generation strategies to generate qualified leads and pipeline opportunities.
• Create and optimize lead magnets such as eBooks, case studies, webinars, whitepapers, templates, and industry reports.
• Build and manage multi-channel campaigns to drive lead acquisition and engagement.

LinkedIn Advertising

• Plan, launch, and optimize LinkedIn advertising campaigns.
• Manage LinkedIn Ads budgets and monitor campaign performance.
• Conduct audience segmentation, A/B testing, and retargeting campaigns.
• Track and improve key metrics such as CTR, CPC, CPL, conversion rates, and pipeline contribution.

Email Marketing

• Create, execute, and optimize email marketing campaigns and nurture sequences.
• Manage lead nurturing workflows and automated email journeys.
• Monitor email performance metrics including open rates, click-through rates, reply rates, conversion rates, and deliverability.
• Segment audiences and personalize campaigns to improve engagement and conversions.

Marketing Funnel Management

• Manage and optimize the entire marketing funnel from Lead → MQL → SQL.
• Collaborate with sales teams to ensure effective lead handoff and follow-up processes.
• Develop lead scoring and qualification frameworks.
• Analyze funnel performance and identify opportunities to improve conversion rates.

Analytics & Reporting

• Measure campaign effectiveness using key performance indicators.
• Track business impact through metrics such as:
• MQLs
• SQLs
• Pipeline generated
• Cost per Lead (CPL)
• Customer Acquisition Cost (CAC)
• Conversion Rates
• Return on Investment (ROI)
• Present performance insights and optimization recommendations.

Required Qualifications

• 3+ years of experience in Demand Generation, Growth Marketing, Email Marketing, or Performance Marketing.
• Hands-on experience managing LinkedIn Ads campaigns and budgets.
• Strong understanding of B2B marketing funnels and lead lifecycle management.
• Experience creating and managing lead magnets.
• Experience running email marketing and lead nurturing campaigns.
• Understanding of MQL to SQL conversion processes and sales alignment.
• Experience working with SaaS and/or eCommerce businesses.
• Strong analytical and reporting skills.

Preferred Tools

• LinkedIn Campaign Manager
• HubSpot
• Salesforce
• Apollo.io
• Mailchimp
• ActiveCampaign
• Marketo
• Google Analytics (GA4)
• SEMrush
• CRM and Marketing Automation Platforms

Key Success Metrics

• Qualified Leads Generated
• MQL to SQL Conversion Rate
• Cost per Lead (CPL)
• Pipeline Contribution
• Email Campaign Performance
• LinkedIn Campaign ROI
• Revenue Influence and Business Impact

Why Join Us?

• Work remotely with a growing team.
• Opportunity to own and scale demand generation initiatives.
• Collaborative and performance-driven culture.
• Exposure to SaaS, eCommerce, and B2B growth marketing strategies.

Pay: Up to ₹1,600,000.00 per year

Application Question(s):

• How many years of experience do you have in Email Marketing?
• Have you managed the LinkedIn Ads budget? What was the average monthly LinkedIn Ads budget you managed?
• What types of lead magnets have you worked on?
• How do you measure the effectiveness of an email campaign?
• Can you join immediately or within a week?
• Your current CTC and your expected CTC?

Work Location: Remote