End-end Marketing specialist

The Role

JOB PURPOSE:

To own the marketing function end-to-end for RTT and CourierIT by translating commercial objectives into insight-led strategy, integrated plans and multi-channel execution across the full customer lifecycle (awareness to demand to retention), while continuously optimising performance, managing budgets and partners, and reporting impact against brand and revenue goals.

DUTIES & RESPONSIBILITIES:

• Develop and maintain an integrated annual marketing plan for RTT and CourierIT, including objectives, target audiences, positioning, channel mix, timelines and budget allocation.
• Plan and execute multi-channel campaigns (digital, email, field, events, PR, partnerships, internal) to generate demand and support sales pipeline.
• Own and enforce RTT and CourierIT brand positioning, tone of voice and visual identity across all touchpoints; ensure consistent messaging for RTT and CourierIT offerings in alignment with approved Group communication CI guidelines
• Launch readiness checklist completed; collateral delivered on time; adoption/uptake indicators; sales feedback on usefulness.
• Manage and optimise key marketing channels and content (website updates via relevant owners, email newsletters, social, print, OOH, aligned to the campaign calendar.
• Plan and deliver activations such as trade shows, customer events, sponsorships, branch/field activations and internal brand engagement initiatives.
• Develop and maintain sales support materials (capability decks, brochures, one-pagers, proposals support content) and ensure sales teams are equipped with current messaging and proof points.
• Monthly dashboard delivered; supplier SLAs met; budget tracking accuracy; campaign learnings documented and applied.
• Track and report marketing performance; manage agencies/suppliers; ensure approvals, brand governance and basic compliance processes are followed
• Own always-on digital marketing and lifecycle programmes (website journeys, SEO basics, email/CRM nurture, paid media where applicable) to improve lead quality, conversion and retention; partner with sales to define and maintain lead stages, handovers and follow-up processes.
• Gather and interpret market, customer and competitor insights to inform segmentation, positioning, value propositions and campaign optimisation; maintain a simple insights repository and feed learnings back into planning with sales and operations.

Skills and Experience

JOB – RELATED REQUIREMENTS:

Minimum Requirements:

• B Degree in Marketing, or related field.
• 7+ years’ experience in marketing (with exposure to multi-channel campaign delivery.
• Experience coordinating agencies/suppliers and managing marketing budgets.
• Experience working with sales/commercial teams to support pipeline generation

Advantageous:

• Experience in logistics, courier, distribution, supply chain or B2B services.
• Exposure to brand management

Required Knowledge:

• Integrated marketing planning and campaign management across multiple channels.
• Brand strategy, positioning, messaging and brand governance.
• Marketing performance measurement, reporting and basic analytics.
• Marketing and lead management concepts (funnel, lifecycle, handover to sales).
• Supplier/agency briefing, creative development processes and production basics (print, signage, events).

• Digital marketing fundamentals (website UX, SEO, email best practice) and familiarity with CRM/marketing automation concepts (nurture, segmentation, tracking).

Required Skills:

• Campaign and project management (briefing, timelines, stakeholders, delivery).
• Strong copywriting and editing skills (customer-facing and internal).
• Presentation and briefing skills; ability to translate commercial objectives into marketing activity.
• Budget management and basic commercial acumen.
• Stakeholder management (sales, operations, leadership, suppliers).

• Marketing technology and analytics aptitude (CRM/ESP, basic automation, GA4 or equivalent web analytics, dashboarding).

Other

Required Competencies:

• Execution excellence and attention to detail.
• Collaboration and influence (cross-functional).
• Customer-centric mindset.
• Problem solving and adaptability in a fast-paced environment.

Job Reference: RTT76922