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End-end Marketing specialist
The Role
Skills and Experience
Other
Job Reference: RTT76922
JOB PURPOSE:
To own the marketing function end-to-end for RTT and CourierIT by translating commercial objectives into insight-led strategy, integrated plans and multi-channel execution across the full customer lifecycle (awareness to demand to retention), while continuously optimising performance, managing budgets and partners, and reporting impact against brand and revenue goals.
DUTIES & RESPONSIBILITIES:
- Develop and maintain an integrated annual marketing plan for RTT and CourierIT, including objectives, target audiences, positioning, channel mix, timelines and budget allocation.
- Plan and execute multi-channel campaigns (digital, email, field, events, PR, partnerships, internal) to generate demand and support sales pipeline.
- Own and enforce RTT and CourierIT brand positioning, tone of voice and visual identity across all touchpoints; ensure consistent messaging for RTT and CourierIT offerings in alignment with approved Group communication CI guidelines
- Launch readiness checklist completed; collateral delivered on time; adoption/uptake indicators; sales feedback on usefulness.
- Manage and optimise key marketing channels and content (website updates via relevant owners, email newsletters, social, print, OOH, aligned to the campaign calendar.
- Plan and deliver activations such as trade shows, customer events, sponsorships, branch/field activations and internal brand engagement initiatives.
- Develop and maintain sales support materials (capability decks, brochures, one-pagers, proposals support content) and ensure sales teams are equipped with current messaging and proof points.
- Monthly dashboard delivered; supplier SLAs met; budget tracking accuracy; campaign learnings documented and applied.
- Track and report marketing performance; manage agencies/suppliers; ensure approvals, brand governance and basic compliance processes are followed
- Own always-on digital marketing and lifecycle programmes (website journeys, SEO basics, email/CRM nurture, paid media where applicable) to improve lead quality, conversion and retention; partner with sales to define and maintain lead stages, handovers and follow-up processes.
- Gather and interpret market, customer and competitor insights to inform segmentation, positioning, value propositions and campaign optimisation; maintain a simple insights repository and feed learnings back into planning with sales and operations.
Skills and Experience
JOB – RELATED REQUIREMENTS:
Minimum Requirements:
- B Degree in Marketing, or related field.
- 7+ years’ experience in marketing (with exposure to multi-channel campaign delivery.
- Experience coordinating agencies/suppliers and managing marketing budgets.
- Experience working with sales/commercial teams to support pipeline generation
Advantageous:
- Experience in logistics, courier, distribution, supply chain or B2B services.
- Exposure to brand management
Required Knowledge:
- Integrated marketing planning and campaign management across multiple channels.
- Brand strategy, positioning, messaging and brand governance.
- Marketing performance measurement, reporting and basic analytics.
- Marketing and lead management concepts (funnel, lifecycle, handover to sales).
- Supplier/agency briefing, creative development processes and production basics (print, signage, events).
- Digital marketing fundamentals (website UX, SEO, email best practice) and familiarity with CRM/marketing automation concepts (nurture, segmentation, tracking).
Required Skills:
- Campaign and project management (briefing, timelines, stakeholders, delivery).
- Strong copywriting and editing skills (customer-facing and internal).
- Presentation and briefing skills; ability to translate commercial objectives into marketing activity.
- Budget management and basic commercial acumen.
- Stakeholder management (sales, operations, leadership, suppliers).
- Marketing technology and analytics aptitude (CRM/ESP, basic automation, GA4 or equivalent web analytics, dashboarding).
Other
Required Competencies:
- Execution excellence and attention to detail.
- Collaboration and influence (cross-functional).
- Customer-centric mindset.
- Problem solving and adaptability in a fast-paced environment.
Job Reference: RTT76922
About RTT
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PostedJune 3, 2026
ClosesJuly 3, 2026