Enrolment and Marketing Specialist
The Enrolment and Marketing Specialist plays a key role in advancing Adler University's mission by attracting and engaging prospective students into graduate programs in counselling psychology, clinical psychology, industrial and organizational psychology, public leadership, and related disciplines. The position supports the University's commitment to social responsibility, community partnership, and systems-level change through cross-function collaboration, developing strategic recruitment/enrolment initiatives, delivering exceptional prospective student experiences, and executing targeted marketing campaigns.
Key Responsibilities
- Working closely with the enrolment team, develop and execute marketing strategies to increase enrolment in Adler’s programs in Chicago, Online, and Vancouver locations.
- Develop and implement marketing campaigns across digital and traditional channels.
- Create compelling content for websites, social media, email campaigns, brochures, and advertisements.
- Collaborate with faculty and academic departments to promote Adler’s graduate programs.
- Manage social media engagement and online community building.
- Support brand awareness initiatives and ensure consistency in messaging and visual identity.
- Coordinate promotional materials and marketing collateral.
- Monitor and optimize digital advertising campaigns, including search, social media, and display advertising.
- Analyze website traffic, lead generation, and campaign performance metrics.
- Manage customer relationship management in Salesforce Marketing Cloud.
- Track enrolment performance against targets.
- Analyze market trends, competitor activity, and student demographics.
- Generate regular reports on lead conversion, application rates, enrolment outcomes, and marketing effectiveness.
- Use data insights to improve recruitment and marketing strategies.
- Other Duties as Assigned
Work Environment (Physical Demands): The usual and customary methods of performing the job functions require the following physical demands: some lifting, carrying, pushing, and/or pulling and significant fine finger dexterity. Generally, the job requires 70% sitting, 15% walking, and 15% standing. This job is performed in a generally clean and healthy environment.
Salary Range: $60,000.00-$75,000.00 CAD
Adler's Core Competencies
Commitment to Adler’s Mission
- Acts with personal integrity, honesty, compassion. and integrity in all professional responsibilities.
- Aligns professional actions with Adler’s commitment to community-rooted education, research, and impact.
- Contributes to a culture that advances health, well-being, and community connection — locally and globally.
- Respects and values colleagues and community partners.
Accountability and Excellence
- Demonstrates results-oriented focus and commitment to quality.
- Consistently meets deadlines and delivers work of high professional standard.
- Prioritizes service and responsiveness.
- Seeks opportunities to improve efficiency, effectiveness, and resource use.
- Takes ownership of performance, seeks feedback, and accepts responsibility for actions.
Communication
- Communicates with respect, diplomacy, and professionalism.
- Demonstrates active listening and comprehension.
- Expresses ideas clearly and effectively in both oral and written forms.
- Keeps colleagues informed in a timely and transparent manner.
Collaboration and Teamwork
- Actively contributes to and engages with colleagues, partners, and communities.
- Builds relationships rooted in respect, empathy, and trust.
- Demonstrates curiosity, courage, and integrity in guiding work and decisions.
- Makes thoughtful, informed decisions that balance short-term needs with long-term impact.
- Works cooperatively with colleagues to achieve collective goals.
Adaptability and Lifelong Learning
- Approaches challenges with proactive problem-solving.
- Commits to lifelong learning by continuously developing skills, knowledge, and effectiveness.
- Supports and adapts to evolving needs in the work environment.
Partnership with Supervisor
- Engages supervisors as partners in achieving goals.
- Fosters open, respectful communication to maintain alignment and clarity.
- Seeks guidance and feedback when appropriate while demonstrating initiative and accountability.
Adler University is committed to providing an inclusive, equitable, and accessible work environment. We welcome applications from all qualified individuals and encourage candidates from historically marginalized groups, including Indigenous peoples, racialized persons, persons with disabilities, women, and members of the LGBTQIA2S+ community.
In accordance with the British Columbia Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA), accommodation will be provided to applicants throughout the recruitment process upon request.