Enterprise Brand Manager

Position Summary

The Enterprise Brand Manager is responsible for shaping how Nestlé Professional shows up in the marketplace—across brand identity, reputation, storytelling, public relations, and industry events.

This role sits at the intersection of brand strategy, corporate communications, and experiential marketing, serving as a critical connector across the organization. From building a unified master brand to orchestrating high-impact trade shows and managing external communications, this role ensures Nestlé Professional delivers:

• Unforgettable Communications
• Unmissable Visibility

The Enterprise Brand Manager partners closely with Marketing, Sales, Culinary, Category, Digital, Insights, and Corporate Communications teams to drive a cohesive and impactful market presence.

Key Responsibilities

1. Brand Strategy

• Define and steward enterprise brand strategy, including brand architecture, positioning, tone of voice, and visual identity across Culinary, Coffee, and Channels
• Build and maintain cohesive portfolio storytelling and messaging frameworks that unify cross-category narratives and value propositions
• Lead enterprise-level campaigns and engagement platforms that elevate the brand and drive operator demand
• Integrate brand strategy into commercial execution across customer presentations, menus, digital platforms, and innovation initiatives
• Shape long-term brand equity by defining a multi-year roadmap and ensuring alignment with Innovation, R&D, and Category teams

2. Communications & Public Relations

• Develop and execute external communications and PR strategy in partnership with Corporate Communications
• Create executive messaging, media materials, and communication plans supporting innovation, partnerships, and key business moments
• Support reputation and issues management in collaboration with leadership, Quality, and Corporate Communications teams
• Elevate executive visibility and thought leadership through industry events, panels, and external communications

3. Experiential Marketing & Events

• Lead end-to-end event strategy and planning for trade shows and key industry engagements
• Align cross-functional teams on product prioritization, storytelling, and customer experience design
• Drive best-in-class brand experiences, ensuring consistency with global brand standards
• Design operator engagement journeys that generate qualified leads and support commercial pipelines
• Analyze post-event performance, delivering insights on ROI, engagement, and optimization opportunities

Key Skills & Capabilities

Brand Strategy & Commercial Acumen

• Strong strategic brand leadership with experience managing enterprise-level brand architecture and positioning
• Ability to translate complex portfolios into clear, compelling narratives
• Experience developing insight-led strategies, business cases, and KPI-driven plans
• Deep understanding of customer segments, market dynamics, and commercial impact

Communication & Influence

• Expertise in PR, external communications, and reputation management
• Ability to influence and align cross-functional stakeholders across a matrixed organization
• Strong storytelling and communication skills, including executive-level messaging
• Experience representing the organization internally and externally

Experiential Marketing & Execution

• Proven ability to deliver high-impact, immersive brand experiences at trade shows and events
• Strong project management skills across budgets, timelines, agencies, and vendor ecosystems
• Experience managing creative agencies, PR firms, and event production partners
• Attention to detail with the ability to manage complex, high-visibility initiatives

Leadership & Collaboration

• Demonstrated ability to lead cross-functional teams and foster collaboration
• Experience building capability across brand, PR, and experiential marketing
• Strong coaching and team development skills
• Commitment to continuous improvement and performance-driven culture

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred)
• 8–12+ years of experience in brand management, communications/PR, experiential marketing, or integrated marketing
• B2B or foodservice industry experience preferred
• Proven success leading large-scale events and experiential activations
• Strong experience in brand strategy, messaging development, and enterprise-level storytelling
• Experience partnering with Corporate Communications on PR and external communications
• Demonstrated ability to develop insight-led strategies with measurable outcomes
• Strong analytical skills and ability to translate insights into action
• Experience working in a matrixed organization with strong cross-functional influence
• Excellent written, verbal, and visual communication skills with strong executive presence
• Highly organized with strong project management capabilities and ability to manage multiple priorities

Additional Information

• This role requires frequent travel during trade show season to support industry presence and event execution

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The approximate target compensation range for this role is $120K to $140K. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and abilities as well as geographic location of the position.

Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at Nestle in the US Benefits | Nestlé Careers