Events Marketing Specialist

Heating, Refrigeration and Air Conditioning Institute of Canada (HRAI) a not-for-profit national trade association that represents and advocates for member companies in the Heating, Ventilation, Air Conditioning and Refrigeration industry (HVACR). Our members include wholesalers, manufacturers, contractors, and other professionals with an interest in this industry and improving its impact on the environment. We’ve been around for more than 50 years and believe it or not, still growing!

We are looking for a creative, organized, and results-oriented Events Marketing Specialist to support the promotion and execution of HRAI’s trade shows, conferences, and signature events. This fully remote role is ideal for a marketing professional who thrives in a fast-paced environment and enjoys combining digital marketing expertise with live event execution to drive engagement, attendance, and sponsor value.

This posting is for an existing vacancy.

The salary range for this role is $65,000-$75,000 annually, based on experience and qualifications.

Major Responsibilities:

Campaign & Digital Marketing:

• Support multi-channel marketing campaigns (email, social, web, paid media) to drive engagement, attendance, and sponsorship ROI.
• Assist with content creation, list management, and template usage for email campaigns.
• Update and maintain event websites and landing pages with accurate, timely information.
• Capture digital and photo content during events for marketing purposes.
• Assist with digital content marketing initiatives, including blog posts, video interviews, and thought leadership features.
• Collaborate with internal teams, including education/content, to gather speaker bios, headshots, and session details, and promote sessions through digital campaigns.

Creative & Collateral Development:

• Design and produce marketing materials, including social graphics, brochures, flyers, web banners, event signage, and sponsorship collateral.
• Ensure all materials comply with brand standards, accessibility requirements, and industry regulations.
• Maintain organized marketing calendars and event assets for reuse across events.
• Coordinate logistics of marketing assets/materials with exhibitors, partners (media & industry), and sponsors for timely delivery.

Social Media & Community Engagement:

• Create, schedule, and publish posts across social platforms.
• Monitor engagement, respond to comments/messages, and help grow social media following.
• Execute interactive campaigns (polls, giveaways, countdowns) to promote events.

Onsite Event Marketing Support:

• Assist with event set-up, including signage, digital displays, and sponsorship activations.
• Manage distribution of printed materials and promotional items.
• Provide on-site support to attendees, exhibitors, sponsors, and speakers as needed.

Cross-Functional Collaboration & Supplier Management:

• Collaborate with sales, operations, education/content, and leadership teams to align marketing efforts with event goals.
• Work with external creative, marketing, media, and print/digital suppliers to execute campaigns and maintain brand consistency.
• Support budget tracking and cost efficiencies related to marketing deliverables.

Reporting & Administrative Support:

• Assist with post-event surveys, data collection, and wrap-up deliverables for sponsors and stakeholders.
• Collect and analyze campaign data (email metrics, web traffic, lead conversions) and provide actionable insights.
• Prepare basic post-event reports and summaries for internal teams.
• Perform other responsibilities as needed to support event marketing initiatives.

Skills & Experience Required

• Strong understanding of digital marketing, email marketing, social media management, and website content management.
• Experience with tools such as Mailchimp, WordPress, Canva, Adobe Creative Suite, CMS platforms, and analytics tools.
• Excellent written communication and content creation skills.
• Strong organizational and project management abilities with attention to detail.
• Ability to manage multiple deadlines and priorities in a fast-paced environment.
• Strong collaboration and stakeholder management skills.
• Creative thinking and problem-solving capabilities.
• Minimum 5 years of experience in digital marketing, event marketing, or B2B marketing.
• Experience supporting trade shows, conferences, or association events considered an asset.

Why Join Us?

• Fully Remote: Work from anywhere in Canada while supporting national events and initiatives.
• Vacation & Benefits: Start with 3 weeks of vacation, comprehensive benefits,
• summer hour schedule and Health Care Spending Account (HCSA) top-up.
• Retirement Ready: Employer RRSP contributions after 1 year.
• Impactful Work: Be part of a tight-knit, purpose-driven team working on big climate and energy issues that affect every Canadian.
• Dynamic Environment: Be part of exciting national events and industry-leading conferences that bring together professionals across Canada.

Please note that AI-assisted tools may be used to support the preliminary screening of applications. All applicant assessments and hiring decisions involve human oversight.

HRAI is an equal opportunity employer. We are committed to inclusive, barrier-free recruitment and selection processes and work environments. If contacted for an employment opportunity, please advise Human Resources if you require accommodation in accordance with HRAI values and all applicable legislation.

We thank all applicants for their interest; only those selected for an interview will be contacted. Hiring is subject to successful completion of a background verification and integrity check.