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Why Protolabs?
Events & Regional Marketing Specialist
Be yourself at Protolabs
Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. We are an equal opportunity employer, and we are committed to building a diverse team that feels they are valued in the workplace. So do you feel you do not meet every single requirement but still intrigued? We encourage you to still apply! You can help make our company even better. We do not discriminate based on race, color, national origin, sexual orientation, gender, age, mental or physical ability, or any way you represent yourself. We strongly believe diversity makes for more successful teams.
Why Protolabs?
We are the leaders in digital manufacturing. We hire doers, makers, and creative thinkers who tackle our roles with an entrepreneurial spirit. Our culture is centered around meaningful work that brings new and innovative products to market at unprecedented speeds. We are a diverse team that comes from all walks of life and take pride in our team who is smart, genuine, humble, and passionate about what we do. It’s our people who fuel our creativity and make our culture feel like home.
Join Protolabs as our Event & Regional Marketing Specialist – EMEA!
Where you’ll lead high-impact trade shows, roadshows, industry events, and integrated marketing programs that drive pipeline growth, customer engagement, and revenue across the region.
This is a dynamic role combining hands-on event leadership with strategic demand generation for the EMEA market, working closely with Sales, Product Management, Marketing Communications, and the wider EMEA Demand Generation team.
We’re looking for a highly organized, commercially minded marketer who thrives in fast-paced international environments and is passionate about delivering measurable business impact.
What you'll do:
- Lead the planning and execution of Protolabs’ EMEA trade show, roadshow, sponsorship, and event marketing programme in line with regional growth and commercial goals.
- Own the centralised EMEA event calendar, ensuring alignment across sales priorities, product launches, campaign activity, and regional marketing plans.
- Deliver end-to-end event execution, including budgeting, logistics, vendor management, travel coordination, registrations, staffing, onsite setup, and post-event reporting.
- Partner closely with Sales, Demand Generation, Product Marketing, and regional marketing teams to maximise event impact, audience targeting, customer engagement, and follow-up activity.
- Identify opportunities to strengthen Protolabs’ brand presence through speaking engagements, sponsorships, customer presentations, and industry participation.
- Support event messaging, presentations, and content development in collaboration with Product Marketing, Sales, and subject matter experts.
- Own regional demand generation activity for the UK market, delivering localised campaigns that support pipeline growth, customer acquisition, and strategic account engagement.
- Execute integrated marketing programmes across digital, email, webinars, events, ABM, and other channels to engage target audiences and drive results.
- Support full-funnel marketing activity, from acquisition and nurture through to pipeline acceleration and customer engagement.
- Track, measure, and report on event and campaign performance, using data and insights to optimise future activity and demonstrate ROI.
- Partner with Demand Generation and Revenue Operations to improve lead tracking, attribution, reporting visibility, and funnel performance.
- Manage promotional merchandise and sample programmes, including supplier relationships, inventory, fulfilment, budgeting, and reporting.
- Act as a central point of coordination for EMEA events and trade shows, ensuring smooth collaboration across internal teams, external partners, timelines, and deliverables.
- Continuously look for ways to improve marketing effectiveness, event experiences, customer engagement, and commercial impact across the region.
What it takes:
- 3–5 years of experience in B2B event marketing, field marketing, program marketing, demand generation, or project management roles.
- Proven success delivering trade shows, roadshows, sponsorships, and integrated marketing programmes across multiple regions or markets.
- Experience executing regional demand generation campaigns that support pipeline growth and commercial objectives.
- Strong project management and organisational skills, with the ability to manage multiple priorities and deadlines effectively.
- Experience partnering closely with sales teams and cross-functional stakeholders in international business environments.
- Confidence using CRM systems, marketing automation platforms, spreadsheets, and Microsoft Office applications.
- Willingness and ability to travel across EMEA as needed, approximately 20–25% of the time.
- Excellent communication, collaboration, and stakeholder management skills.
- A highly organised approach, with strong attention to detail and a focus on operational excellence.
- A proactive, self-motivated mindset with the ability to work independently and solve problems effectively.
- Strong commercial awareness and an understanding of how events and campaigns contribute to pipeline and revenue generation.
- The ability to thrive in fast-paced, collaborative, and evolving environments.
- An analytical mindset, with the ability to measure performance and identify opportunities for optimisation.
- A creative and solutions-focused approach to customer engagement and event experiences.
- Understanding of integrated marketing, ABM strategies, and customer lifecycle marketing.
- Familiarity with AI-enabled marketing tools, workflow automation, and modern marketing technology is a plus.
- Experience marketing to manufacturing, engineering, industrial, or technical audiences would be highly advantageous.
- A solution-first mentality.
What's in it for you:
Our success is built on our people. We are committed to creating an environment where everyone feels empowered to be their authentic selves and do their best work. Alongside a supportive and inclusive culture, we offer a range of benefits designed to make work both rewarding and enjoyable:
- Annual company bonus – we celebrate success together and reward both individual contributions and overall business performance.
- Flexible and hybrid working – we support flexible ways of working wherever possible and encourage open conversations about what works best for you.
- Well-being support – access to OpenUp, providing professional psychological support to help you stay healthy and balanced.
- Daily lunch and snacks – shared meals in the office create space to connect, recharge, and strengthen collaboration.
- Learning & development opportunities – access to external training and events, as well as our in-house LEARN platform, offering a wide range of courses and workshops to support your growth.
- Regular team events and socials – fostering connection, collaboration, and a strong sense of community.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.